Advanced & Practical Digital Marketing Training Pune

Prior to moving on with the details of the Digital marketing course conducted by Digital Trainee;

What do you mean by Digital Marketing?

Digital marketing is basically making use of the digital platform like social media for promotional activities for your business. This can be called as the layman’s definition. SEO is a part of the broader domain called digital marketing.

Marketing forms the heart and spine of any business to flourish and grow. In today’s digital age, the primitive marketing practices have become a thing of the past. Digital is the way to go! That’s the reason why digital marketing has turned out to be the key growth factor for any kind of business. With the fast growing rate of technologies and their constantly evolving nature, literally, billions of dollars of budget is assigned to digital marketing . It happens to be the fastest developing field in today’s times.

Keeping in mind these things, and the shortage or lack of training facilities in this field, we have designed an advanced and Practical Digital Marketing course. The finest of details related to digital marketing are taught over here.

Job Opportunities in Digital Marketing:

There is an ocean of opportunities as far as digital marketing jobs are concerned. All thanks to its cost effective and fast results nature which the various companies have realized. Also, there are a large number of digital marketing companies in Pune provide ample job opportunities to skilled individuals.

After social media marketing training Simply in Social Media, around 9,000 employment opportunities were created in 2016 alone. With regards to India, Digital Marketing proficients earn any place between 12,000 to 25,000 rs every month. That’s just the beginning!

Grabbing this opportunity:

If you want to benefit from the above mentioned opportunities by opting for a career in this field; then, first you need to be a skilled individual.

To acquire the desired digital marketing skills, you need to take our digital marketing classes in Pune. If in any kind of doubt, you can research about the various SEO training courses in Pune; and then come to a decision.

Digital Trainee offers you, digital marketing courses in Pune with 100% placement. Our course is designed in such a manner that, once you walk out, you are a digital marketing expert professional.

Duration of the course:

The digital marketing course extends up to 7-8 week with classroom sessions being conducted 5 days a week for 2-3 hours. It is a full time course. Weekend and weekdays batches are available.

Placement Zone:

As a leading digital marketing training institute in Pune, providing good jobs to our students is our main motto. We have done so in the past and continue to do so. Here are a few highlights from the placement corner.A 100% job guarantee is what we assure. It’s our USP.

A special experienced in house team is there to coordinate the placement activities for the students.

Unlimited interview calls are provided till the candidate gets placed.

Regular on campus and off campus drives are conducted.


Ours is a Digital Marketing Certification Course, in the sense that, we provide certification in following cases:

6 Month Experience certificate with salary slips and relieving certificate Course completion certificate post the successful completion of training Google Certification. After all, certification matters!

Digital Marketing Training Course Contents (Syllabus):

Knowing the digital marketing fundamentals by heart is a necessity for those who want to be successful in this field. Here at Digital Trainee, which happens to be one of the best Digital Marketing and SEO institute in Pune, we have developed a digital marketing course in such a manner that, it would touch all the aspects of digital marketing.

This best course is a perfect blend of academics and practical sessions. This makes it possible for the students to get hands on various tools and technologies used for digital marketing e.g. Google Analytics etc.

The course syllabus designed by our Digital training institute in Pune, is a customized one. Along with theory, the course syllabus also consists of case studies, live projects etc. In this way, the students can understand online marketing strategies in a better manner. Get a feel of the actual ground level work.

The syllabus is exclusively prepared by brainstorming with the industry experts and the digital marketing professionals, who are well versed with this domain.

All these efforts have been taken by Digital Trainee to make our course stand out amongst the various professional SEO training courses in Pune.

Let’s now go through the module-wise breakup of the course to give you a better idea:


  • Digital Marketing Basics
  • Basics of advertising
  • What is Digital Media?
  • Digital Media Vs. Traditional Media
  • Benefits of Digital marketing
  • Latest Digital marketing trends
  • Digital media marketing platforms
  • Digital Marketing strategy for websites
  • Types of Websites and CMS Tools
  • Ecommerce Website Development
  • Basics of Search Engine Optimization

How the search engine works?

  • Google Search Architecture
  • Ranking methodology
  • Understanding the SERP
  • Search Operators
  • Search Algorithm Updates
  • Panda, Penguin, Humming Bird and
  • Pigeon Update
  • Latest search updates and predictions
  • Google Webmaster Tools

What is GWMT?

  • Adding site and verification
  • Setting Geo target location
  • Search queries analysis
  • Filtering search queries
  • External Links report
  • Crawls stats and Errors
  • Sitemaps
  • txt and Links Removal
  • HTML Suggestions
  • Url parameters (Dynamic Sites only)

Keywords Research and Analysis

  • Introduction to Keyword Research
  • Business analysis process
  • Practical case study
  • Practical case study
  • Keyword Research Methodology
  • Keywords Analysis Tools
  • Keyword generation ideas
  • Competition Analysis
  • Finalizing the Keywords List
  • WordPress CMS with HTML/CSS Basics
  • Types of Websites
  • Basics of HTML/CSS
  • What is Java Script

Why Word Press?

  • Word Press Installation on Server
  • Understanding the Dashboard
  • Changing the default Settings
  • Installing and customizing themes
  • Content management in WP
  • Creating categories, pages and posts
  • Adding menu to site
  • Adding widgets to site
  • Installing useful plugins for site features
  • SEO specific plugins
  • On-page Optimization
  • What is On page Optimization
  • Importance of On page Optimization
  • Google website guidelines
  • Fundamental On-page Factors
  • Site speed analysis
  • Importance of Domain Names
  • On page Optimization
  • File name Optimization
  • Static Vs. Dynamic File Optimization
  • URL Parameters in GWT

Local Business Listings

  • Factors for Local Rankings
  • Strategy for Local SEO
  • txt and its importance
  • URL Redirecting Techniques [.htaccess]
  • Custom 404 Error Page
  • Black hat SEO Techniques
  • Link Building Strategies
  • Reports and Management
  • Website Position Analysis
  • Website Monthly Reports
  • Paid Tools for Reporting

Website Monetization

  • Introduction to Offsite Optimization
  • How AdSense Works
  • Submission to search engines AdSense Guidelines
  • Google Link Scheme guidelines Website ideas for online earning
  • Linking Building Methodology Understanding AdSense dashboard
  • Types of Linking Methods Different types of payment models
  • Dofollow Vs Nofollow Links Types of Ad Formats
  • Links Analysis Tools How to choose correct ad formats
  • Business Directory Submissions Custom Channels
  • Social Bookmarking Block Ads / Categories
  • Blog Linking, Internal Linking Reporting and Analysis
  • Using Classifieds for Inbound traffic AdSense in YouTube
  • Generating Links from QA sites Linking AdSense with Analytics
  • Blogging and Guest Blogging Affiliate marketing networks
  • Press Releases
  • Social Media Links
  • Local SEO
  • Google Analytics for SEO
  • Installing Analytics in Site
  • What is Local SEO Generating Reports
  • Importance of Local SEO Audience, Traffic and Site Reports
  • Submission to Google My Business Goals and Conversions
  • Yelp, Yellow Pages, Just Dial, GETIT.
  • SEO Examination + Live SEO Project

We will provide the live website for testing and implementing all the SEO concepts learned in the course.


  • Introduction to Search Engine Marketing
  • Benefits of Search Engine Marketing
  • Google AdWords Vs. Microsoft Ad center
  • Facebook Ads
  • Advertising Strategies
  • Direct Campaign Vs. Branding Campaign
  • Introduction to Google AdWords
  • Account Creation
  • Billing Types
  • AdWords Interface
  • Basic AdWords Terminology
  • Recent updates in AdWords
  • Account structure in AdWords
  • Limits in AdWords

Campaign Setup

  • Types of Campaigns
  • Search , Display, Shopping, Online Video Location Settings and Advanced Settings Language, Networks and Devices
  • Bidding Strategies
  • Budget Settings
  • Schedule: Start date, end date, ad scheduling
  • Ad delivery and Ad Rotation

AdGroup and Keywords Setup

  • Adgroups Structure
  • Example Adgroups
  • Keyword Match Types
  • Broad Match
  • Phrase Match
  • Exact Match
  • Negative Match
  • Broad Match Modifier
  • Keyword Planner
  • Keyword Research Process
  • AdWords Auction
  • What is Ad Rank
  • What is Quality Score
  • Factors affecting QS
  • Actual CPC
  • Relation between QS and CPC
  • Types of Bidding
  • Bidding Strategies
  • Ad Format and Guidelines

Structure of Ad

  • Types of Ad Position
  • Character Limits
  • Landing Page Quality
  • Best and Worst Ads Examples
  • Guidelines for Ads Creation
  • Ad Extensions
  • Location, Site links, Call
  • App
  • Reviews
  • Call Extensions
  • Campaigns, Ad groups and Keywords Dashboard
  • Filters and Segments
  • Column Customization
  • Search Terms
  • Auction Insights
  • Keyword Reports
  • Automate Rules
  • Keyword Diagnosis
  • Dimensions Tab

Conversion Tracking

  • What is Conversion
  • Types of Conversions
  • Implementing Conversion Tracking
  • Conversion Reports o Practical Case Study o ROI Calculation
  • Display Ads / Remarketing / Mobile Marketing
  • Setting a Display Network Campaign
  • Concept of CPM and Branding
  • Types of Targeting
  • Keyword Based
  • Interest and Remarketing
  • Topics
  • Placements Targeting
  • Demographics
  • Ad Formats for Display Network
  • Display Ad Builder
  • Display Planner Tool
  • Remarketing Campaign
  • Dynamic Remarketing o Mobile Apps Campaign o Mobile Ad Formats

Video Marketing

  • Importance of Video Marketing
  • Setting a Video Campaign
  • YouTube Targeting Methods
  • Bidding Types
  • Type of YouTube Ads
  • Reporting and Analysis
  • Shopping Campaign
  • Shopping Campaign Setup
  • Google Merchant Centre
  • Product Groups
  • Ad Formats
  • Reporting and Analysis

AdWords Tools

  • Opportunities
  • Change History
  • Account Access Levels
  • Display Planner
  • Ad Preview and Diagnosis
  • My Client Center
  • AdWords Exam Guidelines
  • AdWords Certification Exams
  • Exam Format and Pass Percentage
  • Sample Exam Questions
  • Interview Questions
  • Exam Guides in PDF
  • AdWords Mock Exam + Live AdWords Project
  • A mock exam will be conducted to test the skills in AdWords, live project access will be provided to help student understand the AdWords in live.

SOCIAL Media Marketing [SMM]

  • Introduction to Social Media
  • Twitter Marketing
  • What is Social Media Marketing?
  • Benefits of Twitter
  • Difference between SMM & SMO Profile Creation and Management
  • Benefits of using Social Media
  • Social Media Strategy
  • Social Media Metrics in SEO
  • Design the Twitter Page
  • Types of Tweets
  • Content Strategy for Twitter
  • Facebook Marketing
  • Facebook Account Setup
  • Facebook Marketing Options
  • Facebook Page Setup and Types of Pages
  • Dimensions of Various FB Elements
  • Facebook Page Management Options
  • Facebook Content Strategy
  • Types of Posts and Statistics
  • Facebook Insights
  • Generating use Engagement
  • Implementing Facebook Share Button
  • Implementing Facebook Like Box
  • Facebook Groups
  • Facebook Apps integration
  • Facebook Advertising

SAds Manager

  • Types of Facebook Campaigns
  • Types of Bidding
  • Audience Targeting Methods
  • Practical Example
  • Reporting
  • #Hashtags and its uses.
  • Twitter Analytics
  • Twitter Promotions
  • Google+ Marketing
  • Benefits of Google+ in SEO
  • Creating Profile
  • Managing Connections
  • Creating Google+ Page
  • Enable Authorship on Site
  • Google+ Groups
  • LinkedIn Marketing
  • Why us LinkedIn
  • LinkedIn Strategy
  • Creating a LinkedIn Profile
  • Creating Company Page
  • Improving Connections
  • Improving Recommendations.
  • Other Social Networks
  • Pinterest [Info Graphics Marketing]
  • Stumble Upon
  • Document Sharing Networks

Why Use Video Marketing

  • Creating Account and Channel in YouTube
  • Customizing the YouTube Channel
  • Optimizing the Videos on YouTube
  • Tips and Tricks for Promotion
  • Video Marketing Strategy Examples
  • YouTube Analytics
  • Monetizing the YouTube Channel
  • Famous YouTube Channel Examples
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