Practical Digital Marketing Training for Students, Job seekers, Business Owners, Working Professionals, Entrepreneur

Job Seeker

Today, the job scenario is changing at a rapid pace. The days are gone when candidates used to confine themselves into the huge pile of books in the name of preparation for job interviews. We have entered such an era where everything is digitized, and which are not, will be digitized in the future. This clearly indicates that ‘Digital Marketing’ is the future. Recent studies clearly indicate that there would be an enormous rise in Digital Marketing jobs in India, with more than 1.5 lakh jobs opportunities to be created within the next couple of years. So, join the bandwagon and enroll for Digital Trainee's Digital Marketing in Wardha, and own a career that others can only dream for!

Working Professionals

Marketing is an inevitable part of every business and slowly the world is moving from traditional marketing practices to digital marketing because Digital Marketing is that magic stick which has the capability to leverage any business from being Local to being Global! We at Digital Trainee take the responsibility of not only helping the business owners learn Digital Marketing but also help them give shape to their burgeoning ideas which would surely help their business attain new heights. at Digital Trainee welcome all type of Business Owners to be a part of our Digital Marketing Course in Wardha.

Business Owners

In this world of fierce competition, every other individual wants to be a perfect professional. Yes, now everyone can be a perfect marketer and take their professionalism to the next level with our tailored Digital Marketing courses, that have been designed to suit every individual’s customized needs. We at Digital Trainee are solely dedicated to offering top notch classroom program in Digital Marketing, which not only provides you with numerous job opportunities but also grooms you to be a perfect professional. Come, join us and be a part of the digital revolution!

Digital Marketing Overview

  • What is Marketing & How We Do Marketing?
  • What is Digital Marketing & Platforms/Strategies
  • Digital Marketing Vs Traditional Marketing
  • Inbound Marketing Vs Outbound Marketing
  • Defining Marketing Goals & Latest Advertising Trends
  • How AI is Shaping The Future of Digital Marketing
  • Case Studies of Digital Campaigns

Social Media Content Psychology

  • SMO VS SMM & Benefits of Using SMM
  • Understanding Social Media Algorithms & Statistics
  • Why Use Social Media Marketing?
  • Social Media Strategy Dimensions in Posts
  • SMO Analysis or Audit Reports
  • Application of AI In Managing Social Media Successfully

Prompt Engineering

  • What is Generative AI & Why Marketers Need AI
  • Popular AI tools for marketers
  • What is prompt engineering & Why prompts matter?
  • Most effective prompt formula & Bad vs Good prompt
  • 9 best Prompt frameworks (R-A-C-E, R-I-S-E, S-T-A-R, etc.)

Graphic Designing Using Canva & Video Editing

  • Creating Designs from Scratch & Choosing Dimensions
  • Adding Text, Elements, Effects, Images and More
  • Creating Designs for Social Media Posts, Banners, Covers, Logos
  • Creating Text to Audio Voice in Canva
  • Video Editing in Canva: Templates, External Media, Transitions, Audio Mixing

Generative AI Tools Suite

  • HeyGen, ElevenLabs, QuillBot, Gemini, ManyChat
  • SURFER, FEEDOUGH.com, Copy.ai, Originality.ai
  • ChatGPT, DALL-E, GAMMA

Facebook Marketing & Ads Mastery

  • Facebook Organic Strategy, Page Setup & Groups/Marketplace
  • Meta Business Suite & Business Manager Setup
  • Facebook Ad Manager Structure & Campaign Objectives
  • Audience Targeting, Bidding Strategies & Ad Formats
  • AI for Post Ideas, Captions, Hashtags & Ad Copies

Instagram Marketing & Ads Mastery

  • Instagram Business/Creator Setup & Content Strategies
  • Instagram Reels Mastery & Viral Content Strategies
  • Instagram Monetization & Influencer Marketing
  • Paid Promotion & Audience Targeting Methods
  • AI-Driven Post Ideas, Captions, Hashtags & Ad Strategy

LinkedIn Marketing & Advertising

  • LinkedIn Profile & Company/Showcase Page Optimization
  • LinkedIn Connections, Groups & Article Writing
  • LinkedIn Ads Setup, Filters & Audience Targeting
  • Bidding Strategies, Ad Formats & Rules
  • AI for LinkedIn Content & Paid Ad Strategy

Google Ads - Search Engine Marketing (PPC)

  • Google Ads Account Setup, Billing & Interface Overview
  • Account Structure, Campaign Setup & Keyword Match Types
  • Ad Auctions, Quality Score & Bidding Types
  • Smart Campaign Management
  • Finding Keywords, Creating Copies & CRO Strategies Using AI

Google Ads - Display Advertising

  • Display Network Mechanics & Campaign Creation
  • Targeting Options, Bidding & ROI Calculation
  • Finding Audience Targeting Using AI
  • Creating Display Ad Copies & CRO Strategies Using AI

Google Ads - Mobile Advertising

  • Mobile Apps Engagement & Install Campaigns
  • Targeting Options, Goals & Ad Formats
  • Reporting in Mobile Ads
  • Creating App Promotion Copies & CRO Strategies Using AI

Google Ads - YouTube Advertising

  • Importance of Video Marketing & Campaign Creation
  • Location Targeting & Bidding Strategies
  • Targeting Options, Formats & Result Measurement
  • Finding Target Audiences, Copies & CRO Strategies Using AI

Google Ads - Shopping Advertising

  • Google Merchant Center (GMC) Setup & Product Management
  • Linking GMC to Google Ads & Running Campaigns
  • Improving Sales, Campaign Analysis & Operations
  • Writing Descriptions, Copies & CRO Strategies Using AI

Performance Max Campaigns

  • How Performance Max Ads Work & Campaign Creation
  • Bidding Strategies & Targeting Options
  • Calculating ROI
  • Audience Research, Ad Copies & CRO Strategies Using AI

Demand Generation Campaigns

  • Demand Generation Mechanics & Campaign Setup
  • Bidding Strategies, Targeting & ROI Calculation
  • Audience Research, Copies & CRO Strategies Using AI

Performance Marketing Frameworks

  • Target Audience Finding & Testing Across Channels
  • B2B vs B2C Performance Marketing
  • Core PM Metrics (CAC, LTV, ROMI, ARPU, CR, AOV)
  • Hood Ads Creative Framework & Buyer Journey Mapping
  • AI Applications in Performance Marketing & Profit Frameworks

Website Design & WordPress

  • Domains, Web Servers & Hosting Setup
  • Installing WordPress, Themes & Elementor Page Builder
  • Plugin Integration, Forms Activation & Landing Pages
  • Website Frameworks & Content Generation Using AI

Search Engine Optimization (SEO)

  • Search Engine Algorithms (Panda, Penguin, BERT, RankBrain, E-E-A-T)
  • Keyword Research, Categorization & Intent Analysis
  • On-Page Optimization (Meta Tags, Sitemaps, Canonical, Robots.txt)
  • Technical SEO, Speed, Schema Markup, AEO & GEO
  • Managing On-Page SEO & Tags Using AI

Link Building / Backlinking & SEO Audit

  • Dofollow vs Nofollow, PA/DA & Spam Score
  • Link Building Submissions (Articles, Guests, PR, Directory)
  • Backlink Tools (SEMrush, Ahrefs, Moz) & Disavow Tool
  • Manual & Tool SEO Auditing (Speed, Content, Technical, UI/UX)
  • Off-Page SEO Strategies Using AI

Local SEO & Search Console

  • Google My Business (GMB) Setup & Local Ranking Factors
  • Citations & Local Submissions
  • Google Search Console Setup, Verification & URL Inspection
  • Page Experience Analysis & Speed Optimization
  • Fixing GSC Errors & Performance Improvement Using AI

Google Analytics (GA4)

  • GA4 Setup, Property Management & Event Tracking
  • Conversion Management & Reporting
  • Audience, Remarketing & User Tracking
  • Data Importing & Real-Time Analytics Analysis with AI

Remarketing & Conversion Tracking

  • Manual vs Dynamic Remarketing Strategies
  • Remarketing Setup (Google Ads, Meta, LinkedIn, Twitter)
  • Conversion Tracking Implementation & Attribution Modeling
  • Ecommerce Conversion Rate Optimization (CRO) Using AI

AI Cloning & UGC Video Creation

  • Introduction & Fundamentals of HeyGen
  • Script Writing & Voice Design
  • Avatar Creation & Customization
  • Studio Interface & Editing Workflow
  • Advanced Features & Localization
  • Practical Use-Case Applications & Capstone Project

Client Organic Social Media Setup

  • Social Media Calendar Formats & Management
  • Creating Content Calendars for Live Clients
  • Creating 5 Posts per Client Using Calendars
  • Color Palette & Graphic Design Standards Verification

Social Media Reporting & Competitor Audit

  • Social Media Reporting Management Systems
  • Competitor Analysis & Benchmark Setup
  • Evaluating Real Client Social Media Content Strategy

Launching Paid Social Media Campaigns

  • Business & Campaign Requirement Analysis
  • Campaign Strategy Creation & Audience Setup
  • Ad Copy Writing & Creative Setup
  • Live Social Media Ad Launch & Interview Prep

Social Media Ad Performance Analysis

  • Paid Campaign Result Analysis
  • Strategy Implementation & Campaign Tweaks
  • Client Campaign Cross-Analysis & Optimization

Social Media Conversion Rate Optimization

  • Conversion Rate Optimization (CRO) Strategies
  • Improving Paid Social Media Ad Conversions
  • Preparation of Interview Questions & Answers

Social Media Competitor Intelligence

  • In-Depth Competitor Strategy Auditing
  • KPI Monitoring & Benchmarking
  • Preparation of Interview Questions & Answers

Launching Google Paid Campaigns

  • Business Requirement Analysis for Google Ads
  • Google Ads Strategy & Audience Setup
  • Live Ad Launch (Search / Display / Video / Remarketing)

Google Ads Campaign Reporting

  • Google Ads Campaign Result Analysis
  • Generating Professional Paid Ads Reports
  • Client Report Creation & Deliverables

Google Ads Strategy & CRO

  • Google Ads Strategy Adjustments
  • Conversion Rate Optimization for Paid Search
  • Preparation of Interview Questions & Answers

Google Ads Competitor Intelligence

  • Auction Insights Analysis Under Google Ads
  • Using Google Ads Transparency Center for Auditing
  • Competitor PPC Analysis & Interview Prep

SEO Client Auditing & Reports

  • Manual SEO Auditing for Live Clients
  • On-Page & Off-Page Factors Discussion
  • Generating Manual Client SEO Reports & Performance Plans

On-Page SEO Client Execution

  • Writing & Publishing Blog Posts for Clients
  • Keyword, Heading & Meta Tag Research
  • On-Page Optimization & SERP Performance Improvement

Off-Page SEO Client Execution

  • Generating High Quality Client Backlinks
  • Guest Blogging & Content Submissions (PPT/PDF/Doc)
  • Quora Submissions & Free/Paid Backlinking Tactics

Enterprise SEO Auditing Tools

  • SEO Auditing Using Professional Paid Tools
  • Live Demonstration of SEMrush
  • Downloading & Customizing Paid Tool Reports

Conversion Tracking Implementation

  • Overview of Conversion Tracking Mechanics
  • Live Data Tracking Implementations & Best Practices
  • Do's and Don'ts of Data Tracking

Remarketing Campaign Execution

  • Overview of Retargeting Strategy
  • Live Remarketing Campaign Setup Examples
  • Preparation of Interview Questions & Answers

E-Commerce Store Setup

  • WordPress E-Commerce & WooCommerce Setup
  • Product Adding, Category Creation & Theme Design
  • Payment Gateway Setup & General Store Settings

E-Commerce Marketing Strategy

  • E-Commerce Content, SEO & Social Strategy
  • Email Marketing & Customer Retention Tactics
  • PPC & Retargeting Strategies for Online Stores

Google Shopping & Merchant Center Integration

  • Creating Merchant Center Accounts for Businesses
  • Connecting GMC to Google Ads
  • Running, Monitoring & Analyzing Shopping Campaigns

Industry Expert Mock Interviews

  • How to Prepare for Digital Marketing Interviews
  • 1-on-1 Personal Mock Interview with Industry Experts
  • In-Depth Technical Testing of Candidates

Practical Scenario & Problem Solving

  • Solving Practical Questions on Real-Life Campaigns
  • Case Studies on Common Agency Setup Challenges

Agency Work Portfolio Defense

  • Practical Defense of Client Work Done During Training
  • Final Portfolio Verification & Job Readiness Preparation

Content Marketing & WhatsApp Marketing

  • Content Strategy Building, Writing & Optimization
  • Email List Building with Content Marketing
  • WhatsApp Business Profile, Auto Replies & One-Click Chat
  • WhatsApp Bulk Sending Software & Business API Integration

Freelancing Business & Client Acquisition

  • Freelancing Models, Niche Selection & Service Packaging
  • Portfolio Creation, Personal Branding & LinkedIn Optimization
  • Client Acquisition (Google Maps Prospecting, Offline, Networking)
  • Client Pitching (NICE Analysis), Closing & Retainer Management

Simple, transparent fees with flexible payment options

Select the certification you want and get started with easy EMIs.

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Master Program
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Digital Growth Hack & Business Mindset Program
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Why Digital Trainee Is Best in The Industry

Our Milestones

  • Trained Candidates 10000+
  • We have already skilled more than 10000+ students which makes us proud as an institute. We continually awareness to offer pleasant and improve stage training.

  • Batches 550+
  • One greater aspect which assists us to advantage confidence that we will be able to is we already trained a 550+ batches till date. We are simply happy with that.

  • Ratings 4.9/5
  • It's actually remarkable to have 4.9 out of 5 from our digital marketing trainees. Thank you, everyone, for your love and support.

  • In Industry Since 2016
  • Our digital marketing trainers have 7+ years of experience in the Digital Marketing industry. We can say proudly that we let you be your personal professional with our experts training.

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