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PERFORMANCE DRIVEN PRACTICAL

Digital Marketing Courses In Pune

OUR DIGITAL TRAINEES UNIQUE TRAINING METHODOLOGY

In-Class Practical Implementation Training: Content Planning

Working in the Digital Marketing field has its own set of requirements and challenges. During planning, execution, management etc. So, knowing how to put your knowledge to use matters the most, to survive in the competition. Our main USP being in-class practical implementation training, we will prepare you for every role such as a job, entrepreneurship, freelancing etc.

  • Specially designed course curriculum to prepare candidates for employment, entrepreneurship, freelancing and skill development
  • Extensive practical implementation training
  • Industry mapped latest practical knowledge
  • Best in class Learning Management System
  • Personal attention

Case Study & Assignments Based Learning

Our Digital Marketing Courses in Pune focus on providing practical training which is purely based on industrial case studies and assignments. Case studies give exposure to real-life digital marketing scenarios which help the students acquire analytical and decision making skills. Assignments allow the students to know how much they have understood and grasped. Our on-board expert trainers will let the students know where they need to improve.

  • Real-time case studies based learning
  • Regular assignments that will help enhance your practical knowledge and skills
  • Focus on application of gained knowledge
  • Evaluation and guidance by expert trainers through feedback
  • Training model that would help develop all-round execution skills for various career paths

Portfolio Creation And Evaluation

Portfolio is the reflection of your skills, knowledge and capabilities. Creating the right impression using it is essential at the beginning of your career. Expert trainers at our Digital Marketing Training Institute in Pune provide valuable guidance for developing the right kind of portfolio that will have an impact on the recruiters. Build an attractive portfolio that would increase your chances of getting employed, manifolds. Be assured about it.

  • Team of experts with exact knowledge of the latest industry requirements
  • Industry expert guidance for the right portfolio creation
  • Student specific portfolio evaluation and refinements
  • Increased chances of getting the desired job and package
  • Get the desired kick start to your career

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OUR PLACEMENT COMPANIES

100% placement assistance is what you get, post completing the Master In AI & Performance Driven Practical Digital Marketing Courses in Pune with Placement.
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Full feature set of tools at your fingertips. You Get content writing tools, key word research tools, website management tools and much more at one place.
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This course module from one of the leading Digital Marketing Training Institute in Pune will introduce the trainees to the field of Digital Marketing. You will get to know about the scope of Digital Marketing in terms of the multiple career options, growth prospects, present and future opportunities etc. This module will set you up for the further concepts and advanced topics in the course.

  • What is Marketing?
  • How We Do Marketing?
  • What is Digital Marketing?
  • Digital Marketing Platforms and Strategies
  • Digital Marketing Vs Traditional Marketing
  • Inbound Marketing Vs Outbound Marketing
  • Defining Marketing Goals
  • Latest Digital Advertising Trends
  • How AI is Shaping The Future of Digital Marketing
  • Case Studies of Digital Campaigns

Specially introduced to help the trainees master the application oriented concepts related to both social media optimization (SMO) and social media marketing (SMM). Also, become future ready by learning the use of AI in SMM.

  • SMO Vs SMM
  • Benefits of Using SMM
  • Understanding Social Media Algorithms
  • Social Media Statistics
  • Why Use Social Media Marketing?
  • Social Media Strategy Dimensions in Posts
  • SMO Analysis or Audit Reports
  • Application of AI In Managing Social Media Successfully

The module will train the course takers in Canva Pro, and encourage them to come up with creative infographics for product particular soft interaction with the audience. Practical usage of the AI Magic Editor in Canva Pro will also be covered.

Graphics Designing Using Canva Pro
  • How to Create a Design from Scratch Using Canva Pro
  • Quick Tips to Make Your Designs Look Good
  • How to Choose the Dimensions for Your Designs?
  • How to Create a Background for Your Design?
  • How to Add Text, Images and More?
  • How to Create Design for Social Media Posting?
  • AI Magic Editor In Canva Pro And Its Usage
Video Editing Using Canva Pro
  • Need of video in Marketing
  • How To Choose Template
  • How to add external images and videos?
  • How to add text in video?
  • Adding and cutting
  • Transitions In Video
  • Effects In Video
  • Audio & Video Mixing
  • Use of Creative Element in Video
  • How To Download Video?
  • Creative Video Elements Using AI
  • Voice / Audio Management Using AI
  • AI Tools For Video Creation

Learn the latest strategies & techniques for result oriented advertising on platforms like Facebook. It will help acquire expert professional level skills and knowledge in this area. Best suited for those who are into Facebook Ads Manager or "Boost Post" essentially.

  • Facebook Account Setup
  • Personal Account Properties
  • Facebook Marketing Strategy
  • Competitor Analysis
  • Facebook Business Page Setup
  • Types of Business Pages
  • Cover Photo Designing
  • Increase the Likes to Page
  • Page Management Options
  • Types of Posts and Statistics
  • Dimension in Post
  • Creative Posts Strategy
  • User Engagement Metrics
  • Facebook Group
  • Facebook Marketplace
  • Meta Business Suite
  • Facebook Business Manager
  • Creative Facebook Post Ideas Generation Using AI
  • Facebook Post Caption Creation Using AI
  • Facebook Post Hashtags Generation Using AI
  • Introduction to Facebook Advertising
  • Types of Promotions
  • Audience Targeting
  • Advanced Audience Targeting
  • Bidding Strategies
  • Ad Format
  • Ad Dimensions and Rules
  • Reporting and Analysis
  • Writing Facebook Ad Copies Using AI
  • Audience Research / Creating Target Audience Persona Using AI
  • Developing Facebook Ad Campaign Strategies Using AI

Learn the latest strategies & techniques for result oriented advertising on platforms like Instagram. It will help acquire expert professional level skills and knowledge in this area. Best suited for those who are into Instagram Ads Manager or "Boost Post" essentially.

  • Instagram Overview
  • Instagram Business And Creator Account Setup
  • Instagram Content Creation Strategies
  • Instagram Reels Mastery
  • Instagram Viral Content Strategies
  • Instagram Analytics
  • Building Brands Using Instagram
  • Instagram Monetization
  • Becoming Influencer on Instagram
  • Paid Promotion Strategies on Instagram
  • Creative Instagram Post Ideas Generation Using AI
  • Instagram Post Caption Creation Using AI
  • Instagram Post Hashtags Generation Using AI
  • Introduction to Instagram Advertising
  • Types of Promotions
  • Audience Targeting
  • Advanced Audience Targeting
  • Bidding Strategies
  • Ad Format
  • Ad Dimensions and Rules
  • Writing Instagram Ad Copies Using AI
  • Developing Instagram Ad Campaign Strategies Using AI

The focus of this module is to introduce the trainees to aspects like how X functions, its use for promotion & marketing and concepts such as bidding strategies, promotion types, advanced audience targeting etc.

  • Benefits of X For Businesses
  • How Brands Use X
  • Profile Creation and Management
  • Customizing the Profile
  • Types of Tweets and Statistics
  • Content Strategy for X
  • Post Your First Tweet
  • Analysis of Big Brands
  • X Contests
  • What Is Hashtag?
  • #Hashtags and Its Uses
  • Tools for X Marketing
  • X Analytics
  • Creative X Tweet Ideas Generation Using AI
  • X Tweet Creation Using AI
  • X Tweet Hashtags Generation Using AI
  • Introduction to X Ads.
  • Types of Promotions
  • Audience Targeting
  • Advanced Audience Targeting
  • Bidding Strategies
  • Ad Formats
  • Ad Dimensions and Rules
  • Writing X Ad Copies Using AI
  • Developing X Ad Campaign Strategies Using AI

A to Z of mobile marketing will be covered here – app creation strategy, mobile apps engagement, promoting site in mobile apps, and so on. Mobile has become an integral part of marketing, and having relevant knowledge is essential.

  • Mobile Apps Engagement
  • Mobile App Installs Campaign
  • Growth in the Mobile Industry
  • Promoting Site in Mobile Apps
  • Targeting Options in Mobile Apps
  • Mobile Marketing Goals
  • Mobile Ad Formats
  • Reporting in Mobile Ads
  • Creating Google App Promotion Ad Copies Using AI
  • Developing Google App Promotion Ads Conversion Rate Strategies Using AI

Fundamentals of LinkedIn marketing is what the trainees will get to master over here.

  • Benefits of LinkedIn Network
  • Create a LinkedIn Profile
  • Optimizing the Profile
  • Recommendations in LinkedIn
  • Creating New Connections
  • Creating Company Page
  • Creating Showcase Page
  • Customization of Page
  • Posting Content in the Page
  • LinkedIn Groups
  • Finding Jobs in LinkedIn
  • Creative LinkedIn Post Ideas Generation Using AI
  • LinkedIn Post Creation Using AI
  • LinkedIn Post Hashtags Generation Using AI
  • Generating LinkedIn Articles Using AI
  • Introduction to LinkedIn Ads
  • Types of Promotions
  • How to Use Filters in LinkedIn
  • Audience Targeting
  • Advanced Audience Targeting
  • Bidding Strategies
  • Ad Format
  • Ad Dimensions and Rules
  • Writing LinkedIn Ad Copies Using AI
  • Developing LinkedIn Ad Campaign Strategies Using AI

A dedicated module for all those who are looking for a career in SEM. Practically learn skills like keyword search tools, campaign setting and everything under SEM. Both the basic and advanced concepts will be covered.

  • Introduction to Search Engine Paid Marketing
  • Google Ads Account Setup
  • Interface Tour and Billing Setting
  • Account Structure
  • Campaign Setting
  • Ad Group Setup
  • Keyword Research Tools
  • Keyword Match Setup
  • Understanding Ad Auction
  • What is Quality Score?
  • Types of Bidding in AdWords
  • Ad Formats
  • Ad Guidelines
  • Ad Extensions
  • Smart Campaign Management
  • Finding Keyword Ideas Using AI
  • Creating Search Ad Copies Using AI
  • Developing Google Search Ads Conversion Rate Strategies Using AI

A module that will teach the trainees the effective use of online display advertising as a part of an overall marketing strategy. Become an expert at it. Also, gain practical knowledge about the creation and execution of display campaigns.

  • How Display Ads Works
  • Benefits of Display Advertising
  • Creating a Display Campaign Bidding Strategies
  • Targeting Option in Display Network
  • Calculating ROI
  • Finding Audience For Campaign Targeting Using AI
  • Creating Google Display Ad Copies Using AI
  • Developing Google Display Ads Conversion Rate Strategies Using AI

Undergoing this module will help the trainees get acquainted with the tips, tricks, and techniques for YouTube ranking. Also, get an insight into monetizing ads on YouTube videos.

  • Importance of Video Marketing
  • Create a Video Campaign
  • Location Targeting
  • Bidding Strategies
  • Creating Targeting Groups
  • Targeting Options in Video Ads
  • Types of Ad Formats
  • Measuring the Results of Campaign
  • Finding Perfect Target Audience For Google Video Ads Using AI
  • Creating Google Video Ad Copies Using AI
  • Developing Google Video Ads Conversion Rate Strategies Using AI

The participants will learn how to set up & manage a Google shopping campaign. Become an expert in targeting specific audiences, budget allocation and bidding on keywords.

  • Introduction to Google Shopping Campaign
  • Introduction to Google Merchant Center
  • Setting Up Store on Google Merchant Center
  • Product Management on GMC
  • Business Verification on GMC
  • Linking Google Ads to GMC
  • Creating Shopping Campaigns
  • How to Improve Sales of Products Using Shopping Campaigns?
  • How Shopping Campaign Works?
  • Benefits of Shopping Campaign
  • Running Successfully Shopping Campaign
  • Monitoring And Analysis of Shopping Campaign
  • Writing Product Descriptions Using AI
  • Creating Google Shopping Ad Copies Using AI
  • Developing Google Shopping Ads Conversion Rate Strategies Using AI

An effective data-driven technique. Businesses will become capable to effectively track and optimize their online marketing endeavors by mastering performance marketing through such intensive Master in AI & Performance Driven Practical Digital Marketing Courses in Pune

Fundamentals of Performance Marketing
  • The Fundamental Concepts of Performance Marketing
  • Finding & Testing Target Audiences
  • Picking the Right Channels
  • Stealing from Competitors
  • B2B – Performance Marketing
  • B2C – Performance Marketing
  • Metrics to Master in PM
  • Importance of Performance Marketing
  • How To Measure Performance?
  • KPI For Measuring Performance?
  • Types of Performance Marketing
  • Stages of Performance Marketing
  • How To Optimize Performance?
  • Role of AI In Performance Marketing
Performance Marketing Mindset
  • Hood Ads Creative Framework
  • Understand Audience stages and buyer's Journey Awareness, Engagement, Interest, Buy & Expenses, Feedback for Future Retention
  • Performance Marketing Metrics
  • CAC
  • LTV
  • ROMI
  • ARPU
  • CR
  • AOV
  • Understand Business Revenue / Profit Framework with case study
  • Application of AI In Performance Marketing

This particular module is designed to provide working knowledge of web design and development. Trainees will thus become well equipped to develop a website’s structure, user interface and its functionality.

Understanding Website
  • Understanding Domain Name and Domain Extensions
  • What Are a Web Server and Web Hosting?
  • Different Types of Web Servers
  • Different Types of Websites
  • Based on Functionality
  • Planning and Conceptualizing a Website
Website Development
  • Booking a Domain Name and Web Hosting
  • Adding the Domain Name to a Web Server
  • How to Install Wordpress in Your Server
  • Theme Selection
  • Theme Customization
  • Page Building Using Elementor
  • How to Install and Integrate Most Used Plugins?
  • Forms Activation
  • Posts Management
  • Branding On Website
  • Landing Page Creation
  • Creating Website Framework Using AI
  • Generating Website Content Using AI

Learning ecommerce development will enable businesses to establish and manage online stores, approach the consumers over the web and drive online sales.

  • Google merchant center account management
  • Google ads shopping campaigns
  • Facebook catalogue creation
  • Facebook product sales conversion campaigns
  • Product promotion email marketing campaign
  • WhatsApp business product catalogue management
  • Product Page SEO
  • Generating Product Promotion Strategies And Ideas Using AI

Gain expertise in a critical technique like remarketing that allows attracting those lost customers back, and helps in their conversion into either engaged users or into paying ones. Considered to be a result oriented technique for almost every business!

  • What is Remarketing?
  • Benefits of Remarketing Strategy
  • Manual Remarketing Vs Dynamic Remarketing
  • How to Build a Remarketing List?
  • Step by Step Remarketing Campaign
  • Result Analysis of Remarketing Campaign
  • Remarketing Tracking Setup
  • Google Ads Remarketing Setup
  • LinkedIn Ads Remarketing Setup
  • Facebook Remarketing Setup
  • Twitter Remarketing Setup
  • Developing Remarketing Campaigns Strategies Using AI

Using conversion tracking, businesses can calculate the effectiveness of their marketing efforts by tracking the actions of their website visitors.

  • What is Conversion?
  • Importance of Conversion Tracking?
  • Implementation of Conversion Tracking
  • Result Analysis in Conversion Tracking
  • Attribution Modeling
  • Ecommerce Conversion Tracking
  • Developing Conversion Rate Optimization Strategies Using AI

The aim is to imbibe in trainees Search Engine Optimization (SEO) skills which they can utilize to optimize online content to better its visibility and ranking on the SERPs – search engine results pages. SEO comes in handy to increase website relevancy, make it user-friendly, trustworthy for search engine algorithms, & attract organic traffic.

  • Introduction to Search Engines
  • How Does Search Engine Work?
  • Components of Search Engine
  • Google Algorithm
  • Panda Algorithm
  • Penguin Algorithm
  • Humming Bird Algorithm
  • Pigeon Algorithm
  • Latest Google Updates
  • ( BERT, Rank Brain, EAT)
Keyword Research and Competition
  • Introduction to Keyword Research
  • Types of Key Phrases
  • Keyword Studies Methodology
  • Business Analysis & Categorization
  • Google Keyword Planner
  • Google Trends
  • Market Research & Analysis
  • New Keyword Ideas
  • Competition Analysis
  • Finalizing the Keyword List
  • Finding Best Keywords For Your Website Using AI
On-Page Optimization
  • Introduction to On-Page
  • On-Page Analysis Methodology
  • Fundamental On-Page Factors [ Heading Tag, Alt Tag,Keyword, Etc.]
  • Meta Tag Optimization
  • Meta Tags Creation
  • Sitemap and Its Types
  • URL Optimization
  • Canonical Tags
  • Redirection Techniques
  • Robots.txt
  • SSL Certificates and Its Types
  • Domain Call in SEO.
  • Step by Step Implementation of Every On-Page Factor on Every Page
  • SEO Analysis or Audit Reports
  • Website Speed & Its Tools
  • Schema Markup
  • Managing On-Page SEO Of Your Website Using AI
  • Generating On-Page SEO Tags Using AI

Grasp the art of getting hyperlinks from other websites to one’s website. This is nothing but backlinking or link building. Benefit to businesses – improved website rankings, increased online visibility and more traffic.

  • What is Link Building?
  • Types of Linking Methods.
  • Dofollow Vs. Nofollow
  • Link Building Guidelines
  • Page Authority (PA)
  • Domain Authority (DA)
  • Spam Score (SS)
  • Link Building Activities
  • Article Submission
  • Directory Submission
  • Social Bookmarking
  • Question and Answers
  • Blogging & Commenting
  • Guest Blogging / Posting
  • Press Release
  • Video Submission
  • Image Submission
  • Document Submission
  • Links Analysis Tools: SEMRush, Ahref & MOZ
  • Competitor Backlink Analysis Using Tools
  • How to Remove Spammy / Unnatural Links Using the Disavow Tool
  • Developing Off-Page SEO Strategy Using AI
  • Generating Content For Submitting On Different Platforms Using AI

Trainees will be able to master Local SEO specific concepts and implement them practically, post the completion of this module.

  • How to Setup your Business on Google My Business
  • What is Local SEO (GMB)?
  • Importance of Local SEO (GMB)
  • Submission to Google My Business
  • Completing the Profile
  • Local SEO Ranking Signals
  • Local SEO Negative Signals
  • Citations and Local Submissions

Get real time knowledge of how to measure a site’s search traffic, performance, and fix the necessary issues using Search Console’s reports and tools respectively. It will be useful to make the site shine in Google Search results.

  • Introduction to Google Search Console
  • Property Verification in Search Console
  • Performance of Website in SERP
  • URL Inspection
  • Sitemap Management
  • Removal Strategy For SEO
  • Website Pages Experience Analysis
  • Website Speed Optimization
  • Mobile Usability For SEO
  • Property Access Management
  • Removing Google Search Console Errors Using AI
  • Improving Website Performance In Google Search Console Using AI

Learn how to make effective use of Google Analytics 4. An analytics service that allows one to measure critical parameters like traffic and engagement across your apps and websites.

  • Introduction To Next Generation Analytics i.e. Google Analytics (GA4)
  • Setup Analytics Property
  • Event Management In Analytics
  • Conversion Management
  • Manage Accounts And Users
  • Report And Explore
  • Analytics Intelligence
  • Advertising Tracking
  • Audience, Remarketing And User Tracking
  • Data Importing In GA4
  • Real Time Analysis
  • Analyzing Google Analytics With The Help Of AI

Under this, the trainees will get familiar to the techniques, tips and tricks to rank on YouTube. Also, learn YouTube channel creation and the funda of monetizing ads on YouTube videos.

  • How to Create a Youtube Channel
  • Youtube Keyword Research
  • Content Publishing
  • Youtube Ranking Factors
  • Youtube Video Optimization
  • Youtube Content Strategies
  • Youtube Shorts Mastery
  • How To Be A Vlogger
  • Generating Content Ideas For Your Youtube Channel Using AI
  • Creating Video Title And Description Using AI
  • Performing Keyword Research For Your Youtube Video Using AI
  • Developing Youtube Growth Plan Using AI
Youtube AdSense
  • Basics of Youtube AdSense
  • How to Create Creator Studio in Youtube & Verify Your Channel
  • Increase Your Profitability Through Youtube Channel
  • Linking Google Adsense & Youtube AdSense
  • Different Types of Ads
Youtube Analytics
  • Subscriber Report
  • Engagement Report
  • Watch Time Report and Many More

Having the knowledge of Google AdSense is essential as it is a way for publishers to monetize their online content. Depending on the kind of content and the visitors, AdSense will match suitable ads to your site. Advertisers are the ones who create and finance such ads for promotional purposes.

  • Basics of Google Adsense
  • AdSense Property Verification
  • Different types of Ads
  • Increasing your profitability through Adsense
  • Effective tips in placing video, image and text ads into your website correctly
  • Google Adsense Policy overview
  • Apply for Adsense Account help
  • Ad Control System

A module that will help develop the capability in trainees to start their own affiliate venture. With the level of expertise gained, you will be able to consult other affiliate investors as well. Useful for business/product promotion and passive income as well.

  • What is Affiliate Marketing?
  • How to Apply for Affiliate Marketing Network?
  • How Affiliate Marketing Works?
  • Understanding the Dashboard
  • How to Find Affiliate Niche?
  • Promoting Affiliate Products
  • Top Affiliate Marketing Networks
  • Methods of Promotions
  • Affiliate Marketing Reports and ROI
  • Affiliate Marketing Payment Models
  • Best Resources for Affiliate Marketing
  • Amazon Affiliate Program
  • Various Affiliate Programs in India

Topics covered will develop the essential skills to design result giving content strategies and execute them. Case study on content marketing forms the USP

  • Introduction to Content Marketing
  • Objective of Content Marketing
  • Content Marketing 7 Steps Strategy Building Process
  • Types of Content
  • How to Write Great Compelling Content?
  • Keyword Research for Content
  • Optimizing Content for Search Engines
  • How to Market Your Content?
  • How to Increase Opt-In Mail List with Content Marketing?
  • Case Study on Content Marketing

Learn everything about Email marketing and its applications like creative advertisements for business promotion, building brand trust, loyalty and awareness etc.

  • Introduction to Email Marketing
  • Importance of Email Marketing
  • Popular Email Marketing Tools
  • Email Marketing Goals
  • Introduction to Mail-Chimp / Sendinblue
  • Mail-Chimp / Sendinblue Pricing Structure
  • Account Setup and Settings
  • Email Marketing Strategy
  • Creating a Subscriber List
  • Integration of Forms in Site
  • Import Subscribers in a List
  • Types of Email Marketing Campaigns
  • Creating an Email Campaign
  • What is the Newsletter?
  • Design a Newsletter
  • Reports
  • RSS Feeds Management

All about personal branding will be covered under this module. Right from building a social profile to the entire personal branding process. Beneficiaries would include an individual, a group or an organization.

  • Introduction To Personal Branding
  • How To Built / Setup Personal (Social) Accounts?
  • Benefits Of Personal Branding
  • How Personal Branding Helps Business Branding?
  • Content Strategy For Personal Branding
  • Personal Branding Process

Detailed insight into WhatsApp Marketing is what the trainees can expect. Trainees will get in-depth exposure of the tools and softwares used for the same. Effective marketing by deploying WhatsApp is what they will learn.

  • Whatsapp Marketing Strategies
  • Whatsapp Business Features
  • Business Profile Setup
  • Auto Replies
  • How to Install Whatsapp Icon on Wordpress Website?
  • How to Set Up One-Click Chat?
  • How to Set Up an Initial Message?
  • Whatsapp One-Click Testing on Site
  • Whatsapp Bulk Sending Softwares

Freelancing would also become a career option after completing this module. The focus is on offering freelancing project management & execution specific skills. Don’t miss the chance to work on live projects!!!

  • Introduction to Freelancing?
  • How Does Freelancing Works?
  • How to Grab Freelancing Projects?
  • How to Pitch a Client for a Project?
  • Freelancing Templates / Proposals
  • Freelancing Quotations / Pricing / Package
  • How to Work on Freelancing Projects?
  • Reporting and Suggestions
  • Websites for Freelancing Project
  • Freelancer To Agency

Even digital marketing hasn’t been able to escape AI. Become future ready by learning relevant AI applications to stay ahead in the competition, and get better opportunities in your digital marketing career.

  • Use of AI in Digital Marketing
  • ChatGPT
  • Use of ChatGPT in Digital Marketing
  • ChatGPT Prompt Checklist
  • Use of ChatGPT in Content Writing
  • Use of Quillbot AI Tool
  • Use of DALL-E AI Tool
  • Use of Copy.ai AI Tool
  • AI Tool List (Text to Speech, Text to Image, And Many More)
  • Real Time Case Study of AI in Digital Marketing

Learn and imbibe the essential personality development traits. It will make a difference in your professional life.

  • Introduction To Smart Personality
  • Communication Skills
  • Corporate Ethics
  • Time Management
  • Smart Decision Making
  • Understanding Body Language

Develop a deep understanding of the vital aspects that would help you successfully acquire and deliver social media client projects. Topics include competitor analysis, engagement and follower boosting strategies, client reporting etc.

  • Top Competitor Analysis
  • Content Analysis & Research
  • Strategy To Increase Engagement On All Social Media Platform
  • Strategy To Increase Followers On All Social Media Platform
  • Client Reporting
  • Case studies

Your golden chance to learn & work on SEO client projects & do actual client Google Analytics (GA4) & Google Search Console Work! Thus, acquire comprehensive real-time knowledge, and become an expert in this vertical.

SEO Client Projects
  • Top SEO Competitor Analysis
  • Clients in Depth SEO Auditing
  • Top Keyword Traffic & Analysis
  • Keyword Ranking Reports
  • How to Improve SEO Performance?
  • SEO Reporting
Client Google Analytics (GA4) & Google Search Console Work
  • Google Analytics (GA4) Report Analysis
  • Google Search Console Report Analysis
  • User Acquisition Reports
  • Event Engagement Reports
  • Tech Details Reports
  • Highlight & Find Improvement Using Google Analytics (GA4) & Google Search Console

Get hands-on insights into advanced topics like running Facebook and Google ads for clients, competitor based creative analysis, ads performance analysis using tools, client reporting and more.

  • Run Facebook Ads Live Campaign For Client
  • Run Google Ads Live Campaign For Client
  • Analysis Report
  • Strategies to Improve Performance
  • Competitor Creative Analysis For Facebook Ads & Google Ads
  • Competitor Ads Performance Using Tool
  • Strategy to Reduce Lead Cost & Improve Performance
  • Client Reporting

Get acquainted with the Google Tag Manager (GTM), a free and powerful tool from Google. This would enable businesses to efficiently analyze and track their website data and streamline their digital marketing efforts.

  • Google Tag Manager (GTM) is a free tool offered by Google that allows businesses to manage and deploy tracking and marketing tags on their website without needing to edit the website's code.
  • As part of a digital marketing course, learning about GTM can provide businesses with the knowledge and skills they need to effectively track and analyze website data and optimize their digital marketing efforts.
  • In this section of the course, participants will learn how to set up and use GTM to deploy tracking and marketing tags on their websites, such as Google Analytics, Facebook Pixel, and AdWords Conversion Tracking.
  • Participants will also learn how to use GTM to track events on their website, such as button clicks, form submissions, and scroll depth, and how to use this data to optimize their digital marketing efforts.
  • They will learn how to create and manage tags, triggers, and variables within GTM and use GTM's built-in preview and debugging tools to ensure that their tags are firing correctly.

As the name suggests, this module will take the trainees through all the concepts related to ecommerce marketing, at an executional level.

  • E-commerce Marketing :
  • Content Strategy for Ecommerce
  • EO Strategy for Ecommerce
  • Social Media Strategy for Ecommerce
  • Email Marketing Strategy for Ecommerce
  • Products PPC Strategy for Ecommerce
  • Remarketing Strategy for Ecommerce
  • Retention Strategy for Ecommerce

Trainees will get working knowledge of the Google Data Studio that will come in handy for generation of reports, graphs, charts etc.

  • Need Of Reporting And Analysis
  • How To Create Inter Reports
  • How To Connect Data Sources
  • How To Create Inter Graphs And Charts
  • How To Share Data Studio Reports

What matters in Digital Marketing is knowing your audience and attracting them to your portal. Customer relationship is at the core of taking your business to life on majority of the social networks. So, knowing how to build public bandwidth is a must. The very purpose of this course module.

  • No matter you invest thousands on digital marketing, it won’t help unless you build public bandwidth. Digital marketing is all about knowing the audience and encouraging them to visit our portal. The public relationship can be considered as a major aspect to life your business on almost every social network. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment.

This module throws light on all the aspects related to consumer behaviour analysis. Following are the things which the trainees will get to learn:

  • Different Models Of Consumer Behaviour Analysis
  • Real Time Consumer Analysis
  • Using Analytical Tools Understanding Customer Journey
  • Understanding Buyer Intent
  • Understanding Buyer Persona
  • Creating Buyer Persona Template

Your chance to gain expertise in leveraging chatbots, as a part of various marketing endeavors. These are programs that facilitate user interaction simulation.

  • Chatbot marketing :
  • Introduction to conversational marketing
  • Introduction to chatbot marketing
  • Why business needs chatbot
  • How to integrate chatbot into your website

Under this module, the trainees will get an in-depth insight into podcast marketing. A strategy which is very handy if one wants to promote and sell a product or service using the audio content medium.

  • Podcasts have become a popular medium for businesses and individuals to connect with their audience and promote their brands.
  • Our Digital Marketing course offers a wealth of information on how to create, promote, and monetize your podcast.
  • From podcast production to marketing and audience building, we cover a wide range of topics to help you take your podcast to the next level.
  • With our expert-backed advice and actionable tips, you'll learn how to create a successful podcast, grow your audience, and monetize your content.
  • Whether you're a podcast host, marketer, or just starting out, our Digital Marketing course is the ultimate resource for podcast marketing.

It is an in demand thing in this digital marketing era. Learning this software will help in the execution of routine, repetitive marketing tasks without human involvement. Deploying marketing automation saves a lot of time.

  • The most troublesome a part of any manager's job is people management. These tasks will embrace the following: compensation, hiring, performance management, organization development, safety, wellness, benefits, worker motivation, communication, administration, and coaching.
  • We at Digital Trainee ensure you to learn the most important factor of running a business that is people management. More you have a skilled and passionate workforce, more your business will stay near to success.

A popular and widely used form of social media marketing that focuses on endorsements and product placement through the influencers. These are individuals or organizations having a strong social influence or claimed expert knowledge level in a particular field.

  • Major topics covered are, identifying the influencers, measuring them, and establishing a relationship with the influencer. A go through the influencer marketing case studies.

Digital Marketing is known to offer entrepreneurship opportunities, and a number of individuals are owning a business today. Here’s your opportunity to own entrepreneurship skills of the highest level.

  • The definition of entrepreneurship is that the method of beginning a business. An enterprise is somebody WHO develops a business model, sometimes from scratch, but can somebody WHO purchases an organization to grow it. Entrepreneurship development is a method of entrepreneurial skills. Digital Marketing let you aware of the importance of putting real entrepreneurship for business to let grow your brand.

Get a hold on the strategic and plan of action based approach to come up with a startup that will have the potential to become a pioneer in the future.


  • SA strategic arrange is that the massive image and long-run focus of an organization. for giant established firms meaning a 3–5-year outlook whereas for startups, the outlook may be truncated to 2-3 years thanks to the fast-moving nature of the area. The arrange is an encompassing reflection of your organization. It defines your company, market, competitors, objectives as the strategic and plan of action approach to achieving those objectives.

At Digital Trainee, emphasis is laid on providing business transforming sales training that will cultivate maximum client and customer centric approach. Along the way, participants will also get to learn etiquettes and tricks of talking and precisely pitching a plan.


  • A Sales training is Sales Essential, being ready is important for sales success. Once a salesperson stands before a possible client, being ready with product information, evaluation and a presentation will build all the distinction within the world. We at Digital Trainee own a full-fledged salesperson who provides effective sales training to transform your business with maximum client approach and learn about the etiquettes to talk and pitch your plan.

Our efforts go into creating leaders that have it in them to “lead” or guide other individuals, teams or even entire organizations. We believe that the leadership quality brings a combination of both executional and management skills.

  • Our staff at Digital Trainee bly believe in leadership work culture. As we believe the leadership quality brings both research area and a practical skill encompassing the ability of an individual or organization to “lead” or guide other individuals, teams, or entire organizations. We not only educate our students the best digital marketing program, but we also ensure them to grab the leadership teaching to adopt an effective team and move forward succeeding in tasks.

Know about the media planning process in detail, and get a hands-on on how to build a customized media plan, from our experts itself. After all, it plays an important role in defining the success of an ad campaign.


  • Media planning is generally marketers verify what these “rights” exactly are. A good media planning can lead to a group of advertising opportunities that concentrate on a targeted audience and slot in with the organization's selling budget. Media planning is usually outsourced to entail sourcing and choosing optimum media platforms for a client's brand or product to use. The role of media planning is to see the simplest combination of media to realize the objectives.

All that the trainees need to know about Growth Hacking as a Digital Marketer, is covered in this dedicated module.

  • Growth Hacking Using Digital marketing covers topics like customer life cycle, basics of Growth Hacking, conversion optimization techniques etc. Growth hacking related case studies also form a part of this module.
  • Growth Hacking Basics
  • Role of Growth Hacker
  • Customer Life Cycle
  • What is conversion optimization techniques
  • Growth hacking case studies

What Our Students Say About
Digital Trainee

OUR INDUSTRY EXPERT TRAINER

Our team of vastly experienced industry expert trainers is the primary reason why digital marketing aspirants prefer Digital Trainee and our Digital Marketing Courses in Pune online and offline. Their practical experience has helped them successfully navigate this highly-evolving digital marketing landscape, and deliver the latest knowledge and skills to the trainees. With an in-depth understanding of the complexities and challenges of real-world digital marketing and a passion for teaching, best training is facilitated for our students. Creating professionals and leaders that will achieve the best for themselves and for this industry is what we do. This is helping us establish our training program in the list of Top 10 Digital Marketing Courses in Pune. Learn from the best to become one!!!

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OPERATIONS MANAGER

NEHAL V

TRAINER MANAGER

RAHUL C

DIGITAL MARKETING MANAGER

NEHA B

SR. DIGITAL MARKETING TRAINER

CHETASHRI A

SR. DIGITAL MARKETING TRAINER

RICHA G

DIGITAL MARKETING TRAINER

CHETAN N

DIGITAL MARKETING TRAINER

NITESH P

DIGITAL MARKETING TRAINER

SUNITA S

DIGITAL MARKETING TRAINER

AMITA K

DIGITAL MARKETING TRAINER

CHETAN M

DIGITAL MARKETING TRAINER

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DIGITAL MARKETING TRAINER

Sheikh Shafique

DIGITAL MARKETING TRAINER

Digital Marketing Knowledge Blogs

Metaverse and AR/VR Marketing: Redefining the Customer Experience

The digital landscape is evolving rapidly, and with it, marketing strategies are undergoing a massive transformation. Among the most exciting innovations are the metaverse and augmented reality (AR) and virtual reality (VR) marketing. These technologies enable brands to create immersive and interactive experiences that captivate their audiences like never before.

Google Ads Trends in 2025: In Tune with Times

Probably, the most widely used paid advertisements across the globe today are Google Ads. Emerging trends in artificial intelligence, growing demand for personalization by customers, and stark privacy infractions across several markets create speed changes in Google Ads trends. A business and marketer need to be ahead all the time.
Large-scale research: here we go with Google Ads trends for 2025 and lots of useful suggestions on how to optimize your campaigns. Let's start!

Navigating the Noise: Effective Marketing Strategies for Blockchain Startups in a Competitive Digital Landscape

Blockchain startups face a very fast moving competitive environment where trust and differentiation are key elements. As the sector expands, blockchain companies face challenges in establishing credibility, winning over early adopters, and cutting through the "noise." There is a practical and effective marketing strategy for this blockchain industry tailored to the needs of a startup...........

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Few Words From of Digital Trainee's DIRECTOR 

It gives me great pleasure to extend an invitation to you to join Digital Trainee, India's 1st practical Digital Marketing Training Institute, which was established in 2016. Our team has grown from 5 members to over 50 in the past eight years as we established more than 8 branches in India. We have over 8 years of experience skilled digital marketers who mentor our students in building their businesses and careers.

  • We at Digital Trainee go above and beyond traditional training approaches. We think that providing our students with real-world practical knowledge and practical experience will help them to overcome challenges in the real world with confidence.
  • We believe that developing skills requires both practical training and practice. If you're serious about learning digital marketing practically, join Digital Trainee

Thanks & Regards,
Prashant Kadukar
Author, Joshtalk Speaker, Founder of Digital Trainee & Digitize Brand

Frequently Asked Questions

The average salary structure for completing a digital marketing course in Pune can vary depending on various factors such as job role, experience, skills, organization, etc. But an average professional in digital marketing knowledge in Pune can expect a salary structure of ₹2.5 to ₹5 lahks per annum. Compensation systems can be further enhanced with appropriate experience and expertise.

We Also Provide You 3 months Internship letter Based On real time Project You Complete.

At Digital Trainee, we strongly believe in providing personal attention to every student, including those who have already completed our courses, those currently studying with us, and those who are interested in joining us. We offer individual interaction with our trainer, either in person at our institute or over the phone, To take you through our complete digital marketing curriculum. Once you become a part of Digital Trainee, you will receive personalized online study materials and access to live classroom sessions, which will help you start your course with us.

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