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Practical Digital Marketing Training for Students, Job seekers, Business Owners, Working Professionals, Entrepreneur

Job Seeker

Today, the job scenario is changing at a rapid pace. The days are gone when candidates used to confine themselves into the huge pile of books in the name of preparation for job interviews. We have entered such an era where everything is digitized, and which are not, will be digitized in the future. This clearly indicates that ‘Digital Marketing’ is the future. Recent studies clearly indicate that there would be an enormous rise in Digital Marketing jobs in India, with more than 1.5 lakh jobs opportunities to be created within the next couple of years. So, join the bandwagon and enroll for Digital Trainee's Digital Marketing in Bareilly, and own a career that others can only dream for!

Working Professionals

Marketing is an inevitable part of every business and slowly the world is moving from traditional marketing practices to digital marketing because Digital Marketing is that magic stick which has the capability to leverage any business from being Local to being Global! We at Digital Trainee take the responsibility of not only helping the business owners learn Digital Marketing but also help them give shape to their burgeoning ideas which would surely help their business attain new heights. at Digital Trainee welcome all type of Business Owners to be a part of our Digital Marketing Course in Bareilly.

Business Owners

In this world of fierce competition, every other individual wants to be a perfect professional. Yes, now everyone can be a perfect marketer and take their professionalism to the next level with our tailored Digital Marketing courses, that have been designed to suit every individual’s customized needs. We at Digital Trainee are solely dedicated to offering top notch classroom program in Digital Marketing, which not only provides you with numerous job opportunities but also grooms you to be a perfect professional. Come, join us and be a part of the digital revolution!

Digital Marketing Overview

  • What is Marketing? How We Do Marketing?
  • What is Digital Marketing? Digital Marketing Platforms and Strategies
  • Digital Marketing Vs Traditional Marketing
  • Inbound Marketing Vs Outbound Marketing
  • Defining Marketing Goals & Latest Digital Advertising Trends
  • How AI is Shaping The Future of Digital Marketing
  • Case Studies of Digital Campaigns

Social Media Content Psychology

  • SMO VS SMM & Benefits of Using SMM
  • Understanding Social Media Algorithms & Statistics
  • Why Use Social Media Marketing?
  • Social Media Strategy Dimensions in Posts
  • SMO Analysis or Audit Reports
  • Application of AI In Managing Social Media Successfully

Prompt Engineering

  • What is Generative AI? Why Marketers need AI?
  • Popular AI tools for marketers
  • What is prompt engineering? Why prompts matter?
  • Most effective prompt formula & Bad vs Good prompt
  • 9 best Prompt frameworks - like: R-A-C-E, R-I-S-E, S-T-A-R, etc.

Graphic Designing Using Canva

  • How to Create a Design from Scratch Using Canva
  • How to Choose the Dimensions for Your Designs?
  • How to Add Text, Element, Effect, Images and More?
  • How to Create Design for Social Media Post, Banner, Cover, Logo, etc
  • How to Create Text to Audio Voice in Canva
  • Video Editing Using Canva: Need of video in Marketing, Choose Template, External Media, Text, Transitions, Effects, Audio & Video Mixing, Creative Elements, Download

Gen AI Tools

  • HeyGen, ElevenLabs, QuillBot, Gemini, ManyChat
  • SURFER, FEEDOUGH.com, copy.ai, Originality.ai
  • ChatGPT, DALL-E, GAMMA

Facebook Mastery

  • Facebook Organic Marketing (Account Setup, Marketing Strategy, Competitor Analysis, Page Setup, Group, Marketplace)
  • Meta Business Suite & Facebook Business Manager
  • Creative Facebook Post Ideas, Captions & Hashtags Generation Using AI
  • Facebook Ad Manager Structure, Objectives, Audience Targeting & Bidding
  • Writing Facebook Ad Copies, Target Audience Personas & Campaign Strategies Using AI

Instagram Mastery

  • Instagram Organic Marketing (Business/Creator Account, Reels Mastery, Viral Strategies, Monetization, Influencer)
  • Creative Instagram Post Ideas, Captions & Hashtags Generation Using AI
  • Instagram Paid Advertising (Promotions, Audience Targeting, Bidding, Formats)
  • Writing Instagram Ad Copies & Developing Campaign Strategies Using AI

Linkedin Mastery

  • LinkedIn Organic Marketing (Profile Optimization, Connections, Company/Showcase Page, Groups, Jobs)
  • Creative LinkedIn Posts, Hashtags & Articles Generation Using AI
  • LinkedIn Paid Advertising (Filters, Audience Targeting, Bidding Strategies, Rules)
  • Writing LinkedIn Ad Copies & Developing Campaign Strategies Using AI

Google Ads - Search Engine Marketing (PPC)

  • Introduction to Search Engine Paid Marketing, Account Setup & Billing
  • Account Structure, Campaign & Ad Group Setup, Keyword Match Types
  • Ad Auctions, Quality Score, Bidding Types, Extensions & Smart Campaigns
  • Finding Keyword Ideas, Ad Copies & Conversion Rate Strategies Using AI

Google Ads - Display Advertising

  • How Display Ads Work & Display Campaign Creation
  • Bidding Strategies, Targeting Options & Calculating ROI
  • Finding Audience Targeting, Display Ad Copies & Conversion Rate Strategies Using AI

Google Ads - Mobile Advertising

  • Mobile Apps Engagement & Installs Campaigns
  • Promoting Site in Apps, Targeting Options, Goals & Formats
  • Reporting in Mobile Ads
  • Creating Google App Promotion Ad Copies & Conversion Rate Strategies Using AI

Google Ads - Youtube Advertising

  • Importance of Video Marketing & Creating Video Campaigns
  • Location Targeting, Bidding Strategies & Targeting Options
  • Types of Ad Formats & Measuring Results
  • Finding Target Audience, Video Ad Copies & Conversion Rate Strategies Using AI

Google Ads - Shopping Advertising

  • Google Merchant Center Setup, Product Management & Linking to Google Ads
  • Creating, Running, Monitoring & Analyzing Shopping Campaigns
  • Writing Product Descriptions, Shopping Ad Copies & Conversion Rate Strategies Using AI

Performance Max Campaign

  • How Performance Max Ads Work & Benefits
  • Campaign Creation, Bidding Strategies & Targeting Options
  • Calculating ROI
  • Finding Audience, Ad Copies & Conversion Rate Strategies Using AI

Demand Generation Campaign

  • How Demand Generation Ads Work & Benefits
  • Campaign Creation, Bidding Strategies & Targeting Options
  • Calculating ROI
  • Finding Audience, Ad Copies & Conversion Rate Strategies Using AI

Performance Marketing Course Syllabus

  • Fundamentals of Performance Marketing (Concepts, Target Audience, Channels, B2B vs B2C, Metrics, KPIs)
  • Performance Marketing Mindset (Hood Ads Creative Framework, Buyer Journey Mapping)
  • Performance Metrics (CAC, LTV, ROMI, ARPU, CR, AOV)
  • Revenue/Profit Frameworks & Application of AI in Performance Marketing

Website Design Wordpress

  • Domains, Extensions, Web Servers & Hosting Setup
  • WordPress Installation, Theme Selection & Elementor Page Builder
  • Plugins Integration, Forms Activation, Branding & Landing Pages
  • Creating Website Frameworks & Generating Content Using AI

Search Engine Optimization (SEO)

  • Search Engines, Algorithms (Panda, Penguin, Hummingbird, Pigeon, BERT, RankBrain, E-E-A-T)
  • Keyword Research, Analysis, Categorization & Selection Using AI
  • On-Page Optimization (Meta Tags, Sitemaps, Canonical, Robots.txt/LLMs.txt, Schema, Speed, AEO, GEO)
  • Managing On-Page SEO & Tags Generation Using AI

Link Building / Backlinking

  • Types of Linking Methods, Dofollow vs Nofollow, PA/DA, Spam Score
  • Link Building Submissions (Articles, Directories, Guest Posts, PR)
  • Link Analysis Tools (SEMrush, Ahrefs, Moz) & Disavow Tool
  • Developing Off-Page SEO Strategies & Generating Content Using AI

SEO Audit

  • SEO Audit Using Tools & Extensions
  • Manual SEO Auditing Process
  • Speed Audit (PageSpeed Insights, Pingdom)
  • Content Audit (Plagiarism, Keyword Density, AI Content Detection)
  • Technical Audit, UI/UX Audit & Backlink Audit

Local SEO (Google My Business)

  • Setting Up & Importance of Local SEO (GMB)
  • Profile Completion & Local Submissions
  • Local SEO Ranking & Negative Signals
  • Citations and Local Submissions

Google Search Console

  • Introduction & Property Verification
  • URL Inspection, Sitemap & Removal Strategy
  • Page Experience, Speed Optimization & Mobile Usability
  • Removing GSC Errors & Improving Website Performance Using AI

Google Analytics (GA4)

  • GA4 Setup, Property Management & Event Tracking
  • Conversion Management & Reporting
  • Audience, Remarketing & User Tracking
  • Data Importing & Real-Time Analytics Analysis with AI

Remarketing

  • Manual vs Dynamic Remarketing Strategies
  • Building Lists & Campaign Setup
  • Tracking Setup Across Platforms (Google Ads, Meta, LinkedIn, Twitter)
  • Developing Remarketing Campaign Strategies Using AI

Conversion Tracking

  • Implementation & Result Analysis in Conversion Tracking
  • Attribution Modeling
  • Ecommerce Conversion Tracking
  • Developing Conversion Rate Optimization (CRO) Strategies Using AI

Content Marketing

  • Content Marketing 7 Steps Strategy Building Process
  • Compelling Content Writing & Keyword Research
  • Content Marketing, Distribution & Optimization for SEO
  • Increasing Opt-In Email Lists with Content Marketing

WhatsApp Marketing

  • WhatsApp Marketing Strategies & Business Setup
  • Auto Replies & Initial Message Setup
  • Installing WhatsApp Icon & One-Click Chat on WordPress
  • WhatsApp Bulk Sending Softwares & Business API

Freelancing Package / Product Development

  • Understanding Freelancing Business Model & Niche Selection
  • Identifying High-Demand Digital Marketing Services
  • Designing Service Packages (Basic, Standard, Premium)
  • Upselling, Cross-Selling Techniques & Deliverables Setup

Freelancing Profile & Portfolio Creation

  • Portfolio & Profile Importance in Freelancing
  • Personal Branding for Freelancers
  • Creating Professional Freelancing Profiles & Portfolios
  • Showcasing Case Studies & Optimizing LinkedIn/Website

Client Finding & Acquisition

  • Local Business Prospecting (Google Maps, Offline, Events)
  • Organic Acquisition (LinkedIn DM, Instagram Outreach, Groups)
  • Paid Client Acquisition (Ads, Landing Pages, Lead Qualification)
  • CRM for Managing Leads & Personal Branding

Freelancing Selling Client Pitching & Closing

  • Understanding Client Psychology
  • NICE Analysis (Need, Interest, Concern, Expectation)
  • Explaining Services Clearly & Showing Results over Features
  • Presenting ROI & Case Studies to Build Trust

Freelancing Client Handling

  • Client On-boarding Process & Setting Expectations
  • Creating Roadmaps, Communication & Weekly Reporting
  • Handling Difficult Clients & Retention Strategies
  • Building a Freelancing Team (Outsourcing Designers, Ad Specialists, SEO Experts)

AI Cloning & UGC Video Creation

  • Introduction & Fundamentals of HeyGen
  • Script Writing & Voice Design
  • Avatar Creation & Customization
  • Studio Interface & Editing Workflow
  • Advanced Features & Localization
  • Practical Use-Case Applications & Capstone Project

Client's Social Media Organic Work

  • Social Media Calendar Management Formats
  • Creating Content Calendars & 5 Posts for Live Clients
  • Social Media Reporting Management & Competitor Analysis
  • Graphic Standards, Color Palette & Designer Work Verification

Run Social Media Paid Campaign

  • Business & Campaign Requirement Analysis
  • Campaign Strategy Creation & Audience Setup
  • Ad Copy Creation & Live Campaign Launch
  • DM Interview Questions & Answers Provided

Social Media Campaign Analysis

  • Campaign Result Analysis & Strategy Changes Implementation
  • Cross-Client Social Media Campaign Analysis
  • Conversion Rate Optimization (CRO) Strategies
  • Preparation of Interview Questions & Answers

Social Media Competitor Research

  • Social Media Competitor Analysis & Benchmarking
  • KPI Monitoring & Competitor Strategies Evaluation
  • Preparation of Interview Questions & Answers

Run Google Ads Paid Campaign

  • Business & Campaign Requirement Analysis
  • Google Ads Strategy & Audience Setup
  • Ad Copy Creation & Live Ad Launch (Search / Display / Video / Remarketing)
  • Preparation of Interview Questions & Answers

Google Ads Campaign Analysis & Reporting

  • Google Ads Result Analysis & Strategy Implementation
  • Conversion Rate Optimization Strategies
  • Generating Professional Paid Ads & Client Deliverable Reports
  • Preparation of Interview Questions & Answers

Google Ads Competitor Research

  • Google Ads Campaign Result Analysis
  • Auction Insights Under Google Ads
  • Google Ads Transparency Center Audit Techniques
  • Preparation of Interview Questions & Answers

SEO Audit Reports For Clients

  • Manual SEO Audit for Given Clients
  • On-Page & Off-Page Factors Discussion
  • Generating SEO Reports Manually & Performance Strategy Development
  • Preparation of Interview Questions & Answers

On Page SEO Implementation For Clients

  • Writing & Publishing Blog Posts for Clients
  • Researching Relevant Keywords, Headings, Meta Tags & Internal Links
  • Performing On-Page SEO Activities & Improving SERP Performance
  • Preparation of Interview Questions & Answers

Off Page SEO For Clients

  • Generating High Quality Backlinks & Guest Blogging
  • PPT/PDF/Doc & Quora Submissions for Clients
  • Other Free And Paid Backlinking Strategies Overview
  • Preparation of Interview Questions & Answers

SEO Auditing Tools & Reports

  • SEO Auditing Using Paid Tools
  • Live Demonstration of SEMrush
  • Downloading & Customizing Reports from Paid Tools
  • Preparation of Interview Questions & Answers

Conversion Tracking And Remarketing

  • Overview of Conversion Tracking & Remarketing
  • Live Data Tracking & Remarketing Campaigns Examples
  • Do's And Don'ts Of Data Tracking
  • Preparation of Interview Questions & Answers

E-commerce Development & Marketing

  • WordPress E-Commerce & WooCommerce Setup (Plugins, Products, Categories, Payment Gateway)
  • E-Commerce Marketing Strategy (Content, SEO, Social, Email, PPC, Retargeting, Retention)
  • Google Ads Shopping Campaign (Merchant Center Setup, Link to Google Ads, Campaign Execution)
  • Monitoring & Analysis of Shopping Campaigns

1 Year Digital Marketing Experience Interview Preparation

  • How to Prepare for Digital Marketing Interview
  • 1-1 Personal Interview With Industry Expert
  • In-Depth Technical Knowledge Testing Of Candidate
  • Practical Questions On Real Life Scenarios & Agency Work Done

Simple, transparent fees with flexible payment options

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Why Digital Trainee Is Best in The Industry

Our Milestones

  • Trained Candidates 10000+
  • We have already skilled more than 10000+ students which makes us proud as an institute. We continually awareness to offer pleasant and improve stage training.

  • Batches 550+
  • One greater aspect which assists us to advantage confidence that we will be able to is we already trained a 550+ batches till date. We are simply happy with that.

  • Ratings 4.9/5
  • It's actually remarkable to have 4.9 out of 5 from our digital marketing trainees. Thank you, everyone, for your love and support.

  • In Industry Since 2016
  • Our digital marketing trainers have 7+ years of experience in the Digital Marketing industry. We can say proudly that we let you be your personal professional with our experts training.

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