2018 is almost gone and still if you are not aware about the
top digital marketing trends 2019,
then you are loosing out the battle.
Better late than never,
here’s your chance to acquaint with the top marketing trends 2019,
from the world of Digital Marketing.
Presenting you with top trends in Digital Marketing in (2019):
Artificial Intelligence Prevails :
Artificial Intelligence assumes a critical part in the marketing equation at present. AI has the capacity to analyze customer behavior along with their search patterns, making use of data from social media platforms. Also blog posts are enable to businesses comprehend how customers and users perceive their services and products.
Additionally, artificial intelligence makes available tips and information to users by initiating conversations. As stated by Gartner, in coming 2020, 85% of customer interactions will be handled without the need for human involvement.
Those businesses taking to AI in 2019, will benefit from reduced costs and faster growth, thus getting an edge over their business rivals.
Videos, the past present and future :
Nothing present on the social media is as appealing as quality video content. Regardless of whether you’re promoting on Facebook, YouTube, and Twitter etc. It appears as though social video engagement figures will go through the rooftop in 2019.
There exist a large assortment of formats this video content can embed, right from 360-degree videos to live streams. This provides marketing teams a substantial measure of adaptability about planning video campaigns.
One thing to remember, however, is that mobile comes at the top. Overall, 90% of Twitter video views and 60% of the YouTube views are presently coming from mobile gadgets.
Some stats for you,
1. Each day sees YouTube viewers watching a billion hours of video!
2. Facebook users watch 8 billion videos on a daily basis!
The marketing community has come across the reality – 65% of marketers are planning to expand their budgets for mobile advertisements to concentrate more on video inside the following couple of months.
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Chatbots is one trend to take note of in 2019. This AI-based technology utilizes an instant messaging format to facilitate chat in real-time. It might be any time of the day. Your customers or site visitors, and numerous businesses have already implemented this feature.
It is estimated that by 2022, chatbots will enable businesses to save in excess of $8 billion each year, particularly in the healthcare and banking domains.
Chatbots are able to answer questions, furnish complete information about your services and products, and request for an email address to deliver details with no human intervention. They can likewise store information so that a customer does not have to start from scratch during every new interaction.
Majority customers tend to incline towards chatbot interaction as they are found to be responsive and provide answers instantly and precisely with patience. Such virtual assistants provide outstanding customer service, living up to customers’ desires and automating repetitive tasks that permits businesses to focus more on other more important work.
Storytelling is the new art :
Stories tend to catch the best minutes from a day and majority vaporize after a set time-frame. Their transitory nature develops a feeling of FOMO for those users who don’t look at them before they vanish. They’re additionally joyful, bite-sized approach to display video content.
With them being more and more popular, social media “stories” have transformed into a thing marketers simply can’t overlook in 2019. The format of “stories” spearheaded by Snapchat has now turned into a staple for the world of social media.
To begin with, Instagram came up with Instagram Stories, and recently, YouTube has come up with their very own story format called “Reels”. Every one of them offers unique features and portrayal, however, they all make use of the same idea.
2019 is certain to be a major year for stories, with even Facebook and WhatsApp joining the trend. Therefore, it’s an ideal opportunity to consider stories as a key piece of your social marketing plan.
Personalized content :
Personalization or customized content has turned into a noteworthy aspect of marketing and will be crucial as 2019 advances to guarantee customer satisfaction and delight. It brings it a unique experience for customers in view of their choices and inclinations. Viewed as a superior alternative than “one-size-fits-all” advertising.
Businesses nowadays are utilizing the power of personalization by customization of emails in view of , interests, conduct and demographics. The open rate for e-mails with a customized message is based on statistic. It was 18.8% when contrasted with 13.1% sans any personalization.
With access to data such as consumer conduct, purchase history and clicked linked, businesses can tweak their content and thus raise their ROI. Remember that 74% of advertisers trust that focused personalization helps to enhance customer engagement.
In case you remember, a few years ago, “Share A Coke” came up with a customized brand experience for its customers. Individual names of the most well known first names imprinted on the Coke bottles.
The marketing crusade is known to brought about a 2% rise in the soft drink sales (following a duration of consistent decline) increasing Coke consumption from 1.7 to 1.9 billion servings for every day! That was the sort of magic it created.
Every one of these trends will shape the scene of Digital Marketing this year. Take your business on top of things. Update your content and strategy to keep up the pace with ever changing buyer wants.
So, stay updated with the latest trends to stay in the race….
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