High Job Demand in Digital Marketing & Average Salary in India

We all know about our Prime Minister Narendra Modi’s vision of “Digital India”. As a part of it, the numerous government organizations are becoming digital and promoting their schemes through the digital platform. Every small and medium businesses also want their online presence felt, because users across India are looking for products and services online. If businesses want to acquire new customers, they have to promote their business online. Therefore, there are tremendous jobs in digital marketing, in India.

Following are a couple of images from job portals.


If you take a look at the above screen shot, you can clearly see the demand in the digital marketing field. However, the most important question is, what is the salary range?

As per the various research and analysis conducted, it has been found that the approximate salary range at various levels in the hierarchy is as follows:


From this, it is evident that the salary range starts from 1.5 lacs per annum and can reach up to 30.0 lacs per annum. Of course, there will be variations based on your skill set, experience and other such factors. However, sky is the limit for those who show their true potential!

More and more organizations are awakening to the fact that digital marketing is critical and is not a discretionary strategy in the field of marketing any longer. They are making up for the lost time, yet they need to catchup, there is no other choice.

This transition in promoting practice is offering ascend to a colossal rise in the number of digital marketing jobs. Times of India had published that Digital Marketing will generate about 1.5 lakh jobs in digital marketing in India, by 2016. Now, that’s a huge number.

Job Positions:

Here is a rundown of the various job positions you can look for, if you want to make a career in this field:

  • Conversion rate optimizer
  • SEO Executives
  • Search Engine Marketers
  • Social Media Marketing Experts or Specialists
  • Inbound Marketing Manager
  • Digital Marketing Manager

Job Responsibilities:

Now that we have seen the various positions that can be held in this field, let’s look at the job responsibilities of each of them. This will give you a more clear idea and also justify the salary range for each position.

  • Conversion Rate Optimizer:

A CRO Expert uses different tools to accomplish higher conversions. A CRO can be simply a part of the digital marketing team, yet he/she will work with different individuals. For instance, a CRO expert can help the inbound marketing manager in development of landing pages that increase the conversion rate.

  • SEO Executives:

The job of a SEO professional or a SEO executive includes keyword analysis, utilizing Google webmaster tools, indexing, user experience optimization etc.

SEO experts will be answerable to the digital marketing managers and for the most part don’t deal with  team management. The majority of the SEO experts are known to be individual contributors. Often there will be two SEO experts dealing with the team and they will give continuous review to the product and web development team.

  • Search Engine Marketers:

Search engine marketers will answer to digital marketing managers. The objective of a search engine marketer is to bring the objective number of leads and clicks from the given advertising budget. A large portion of the work is included in analysis, bid administration, keyword research, promotional copy writing and split testing the advertisement campaigns.

  • Social Media Marketing Experts:

Running paid promotions in Social media requires some skill. For instance, advertising      on Facebook has turned into a muddled errand these days. New components and targeting options are included regularly and a digital marketing manager or a content marketing manager can’t deal with it all alone.

  • Inbound Marketing Manager:

An Inbound marketer can develop a plan for pulling in customers. One of the inbound marketing techniques is content advertising. While the inbound marketing manager makes a plan on the most proficient method to pull in customers utilizing content advertising, the content marketing manager can concentrate on execution of that plan.

  • Digital Marketing Manager:

Digital Marketing Managers need to lead the team and they will be answerable to the V.P. of Marketing in the organization. DMM is a mid-senior level supervisor position.

Digital marketing managers are in charge of uniting the distinctive components of digital marketing together and make it productive. They are the main individuals who can make and execute an integrated digital marketing campaign.

The Digital Marketing salary aspect:

As mentioned above, and given the expanding gap between the demand and supply of Digital Marketing experts, a Digital Marketer is ought to charge a much higher basic pay in contrast with different other businesses. A fresh graduate with no work experience can earn a salary of around Rs 15,000 per month and a Head of Digital Marketing in a substantial brand or office can procure Rs 2.5 Lacs for each month; on an average.

By now, it must be evident to you that a digital marketing career is very promising and has lots of potential. So, if you want to benefit and are interested in a career in this field, then acquire the desired skill set by getting trained at Digital Trainee. Digital Trainee offers various digital marketing courses that includes Social Media Marketing (SMM), Search Engine Optimization (SEO) etc.


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