Google AdWords Made Simple: A Step-by-Step Guide
Well, so finally you have decided to launch a pay-per-click (PPC) campaign for your business. Although paid search happens to be a powerful tool, it can be tricky and intimidating at the beginning.
What’s the right approach to go about it?
Here is what can be called a Google Adwords campaign tutorial that describes the correct approach to get started…
Let’s consider that you are done with a rundown of applicable, long-tail keywords that you wish to target. If not, then you need to do that first. After you’ve compiled your keyword list, you’re prepared to create your AdWords account. Following are some know how’s as you begin…
Before that, we would like to tell you that you can learn Google Adwords certification and become a professional.
Defining the structure of your account :
Defining the correct structure of your Google AdWords account is important for the effectiveness and success of your paid search camapign.
It’s essential that you structure your account in a manner that your keywords and your ad copy are firmly woven together. At that point you can utilize your ad groups and your campaigns to keep them pleasantly tied with each other and better sorted out.
So, you have got your set of keywords, you have the rundown of keywords that you’re purchasing, and after that you have the advertisement that you need to display when some individual searches for one of those keywords. Presently, you require to gather together the keywords for which you need your advertisement to be shown, with the goal that you can make profoundly relevant ad duplicate for these keywords and improve the probability that the searchers will navigate/click through.
You can achieve this by making a collection of relevant keywords in what is termed as an “ad group.” E.g. Have a set of keywords in ‘running shoes’, ‘best running shoes’, and ‘shoes for running’. So You can form a ‘Running Shoes’ ad group, include these keywords in it and develop an ad that targets these keywords.
Suppose your business likewise sells trousers. Google gives you a chance to structure your account on an extra level also, and that is by “campaign.” So, you can club your ad groups for shoes, place them in a ‘Shoes’ campaign, and afterwards create a separate campaign for trousers.
Look for Digital Marketing courses that offer Google AdWords training to know about such finer points.
Budget Allocation :
For every campaign, you can direct how much money Google can spend on those ad placings on a daily basis. For instance, you can state you need to invest $300/day on one of your campaigns and $200/day on another campaign, and Google won’t surpass those sums.
The per day budget slab is positively a consoling feature, particularly for the individuals who are just beginning with paid search. You can set a low spending when you begin, gradually start estimating success and quality of leads and attempt your hand at advancing your campaign prior to you truly put a considerable measure of cash in it.
However, imagine a scenario where all that cash is spent in just about an hour or two. All things considered, in the event that you have exceptionally related or extremely popular keywords, you take the risk of spending through your allocated money quickly. All things considered, Google likewise offers an element that enables you to ask for that your investment be spread out all through the whole day. This function admirably for brands that need to set up a existence for the entire duration of the day.
Get more insight into setting your budget and other things related to Google AdWords, with the help of Digital Marketing Training.
Optimizing Your Ads :
First things first, in the event that you can’t motivate anybody to click on your ad in any case, you’re not going to pay anything. This is the reason ad copy is important to a successful PPC campaign.
With regards to making your advertisement, there is basically a recipe for it, since Google confines the number of characters you can utilize. The four numbers you have to recollect are: 25, 35, 35, 37.
25 characters are allocated for the title, which is shown in blue color as the initial line of the advertisement. At that point you have 37 characters to show the URL (additionally called the ‘vanity URL’), which isn’t the real URL to which your advertisement directs visitors, however, is basically for showing purposes.
The URL to which you in reality guide clicks to your advertisement is known as the ‘destination URL.’ These will regularly be longer and may be inclusive of tracking codes, which turns them into messier ones. So, obviously, you wouldn’t need these showed in your advertisements in any case.
At that point you have 2 description lines of 35 characters each. Generally, there are in fact two calls-to-action present. The initial line advises watchers that they can utilize blogging to produce leads, a more broad snippet of information, while the second line is a call-to-action for a particular offer. Ensure you expand utilization of the predetermined number of characters you’re given keeping in mind the end goal to make your advertisement as effective as could be expected under the circumstances.
So, now you are aware how to structure your account, decide on a starting budget and plan your ad copy in an optimized manner. Get started with Google Adwords !
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