Believe it or not, Facebook posts can bring for your business engagement, number of customers, and sales as well. Only if done in a proper manner. So, what’s the approach that one needs to take?
We will be discussing over here, effective Facebook business post ideas, to get your business the desired results. The thing is that, in the present scenario, one needs to be extra creative with the posts, such that your business gets noticed. So, here are some of the highly effective ideas to help you with not just creativity, but catchy Facebook posts for businesses.
1. Come up with Facebook posts that are engagement oriented
Engagement is the thing that Facebook values the most. Furthermore, it happens to be an approach to be successful with regards to your Facebook posts in the present times. In case you can come up with a post that gets engagement instantly, there stands every chance that Facebook won’t throttle it badly. This implies that one could wind up showing up on the news-feeds of more individuals’ similar as you used to, once upon a time.
So, give a thought to how you can transform your posts, and make them engagement driven.
2. Begin with a story
Storytelling can be counted as one of the best ideas for Facebook posts. That’s because it resonates well with the fans. They are able to identify with it, particularly if they have experienced something similar. One can narrate stories not only about one’s business but also related to one’s life. Individuals will relate initially and then respond, and that is exactly what one is searching for.
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3. Go for a tutorial
People tend to fall in love with tutorials that take them through a demonstration of how something can be used or done.
Therefore, one can prepare a tutorial on how you utilize your products all day long and lay it out step-wise for them. It should comprise of all the things you do, to get the maximum results out of your products.
This will enable them to view themselves utilizing your products, and how it could be helpful for them.
4. Brand building
Building a brand is after all your goal. Isn’t it? So, you might promote it to let people know what it is all about. Go about it by ensuring that the brand’s logo and colors appear prominently in your posts. Your logo got to be unique and should stand apart from that of the others. In addition to this, your color is required to be present and appear prominently in the majority, if not all of your posts.
5. Talk about the upcoming offers/sales
Create excitement in your Facebook audience by presenting a teaser of forthcoming sales or special offers.
In the event that somebody amongst your Facebook audience comes across a post that promotes an offer on something which they need; that’s where lies an opportunity that they will go after that offer.
If at all they weren’t searching for that specific product, there is every chance that after seeing your offer, they might get convinced to purchase it from you.
6. Do not forget to schedule your posts
Timing plays an important role. This is additionally true in case of your posts.
Most will opine that the best times for posting are 12 PM, 3 PM, and 7 PM.
These happen to be the generic times obtained from a collective average.
In case you wish to be precise and discover as to when your target fans are online, a tool such as Facebook Insights can be deployed. It helps in tracking user interaction.
Here is a tool that helps you in deciding on the best time to post in the day, also, which would be the best day of the week for you to post, and what sort of content is the most popular.
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7. Keep changing your cover photo/profile picture regularly
Changing the cover photo and the profile picture on a regular basis is considered to be a good way to keep your Facebook page updated.
It’s a good practice to be consistent, as one would wish that the customers become acquainted with your brand identity.
Take care that your profile picture never goes too far from the brand logo, yet it leaves plenty of space to experiment.
One could incorporate things such as your upcoming offers, product photos or even behind-the-scenes content.
8. Share what comes and appeals to your mind
There has already been a saturation of numerous sales-oriented posts on Facebook. So, instead, attempt sharing what’s there in your mind for that particular day and check whether your fans react to it or not!
Make the maximum out of this opportunity as a mid or small-sized business for sharing the ideas of the individuals behind the logo.
You’d be amazed at how intrigued individuals are to connect and engage with the staff, business owners, etc. It’s not only about your product or service!
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9. Go the trending way
Posts related to the latest trending topics happen to get rewarded by the news feed algorithm. For that, one can find those topics which find your fans interested. After getting them, content can be posted around it. An opportunity to communicate with your fans by putting forth questions, replying to comments, etc.
So, these are some of the tricks that would help you to come up with desired catchy Facebook posts for businesses. Just go for it!