Interested in knowing about the journey of Digital Marketing till now,
And how is digital marketing evolving?
This is a blog that is dedicated to
The evolution of Digital Marketing in India,
And for that matter the world over.
Get to know the past, present and future of Digital Marketing.
What Is Digital Marketing?
The term Digital Marketing is known to have made its debut during the 1980-1990s. Digital Marketing is nothing but the promotion of products and/or services over the web or any kind of electronic media.
The digital age got a boost with the emergence of the internet and the Web 1.0 platform development. This platform enabled users to discover the information they desired, however, did not permit them to share this information over the internet.
Up to this point, advertisers across the world were as yet uncertain of the digital platform. They didn’t know whether their techniques would work, since the internet hadn’t observed a widespread deployment.
The Early Rise & Fall of the World Wide Web
In the year 1998, Google came into being. It is currently used as the most prevalent web-based search engine. It assumes the most vital role during optimizing Search Marketing and Digital Marketing campaigns.
While the arrival of mid-2000s, brought about a change in the customer behavior as individuals started to inquire about their product online, with the help of Google and rest of the search engines prior to the actual buy. This pattern left the advertisers puzzled as it became difficult for them to comprehend this purchasing behavior of the customers.
Not before long, social networking sites started to sprout. Myspace is considered to be the first social networking site to have emerged, followed by Facebook. Numerous companies understood that all such freshly popped sites were offering newer opportunities so as to market their brands and products.
It brought forth new territories for doing business, and flagged the start of another chapter for business. With newer resources, they required new ways to do brand promotion and make full use of the different social networking platforms. So much so that Social Media Marketing (SMM) has become a dedicated branch of Digital Marketing today. Digital Marketing Courses in Mumbai would teach you SMM in detail. So, join a suitable course, if you wish to learn the same.
The cookie happened to be another landmark milestone, as far as the Digital Marketing industry is concerned. Marketers had started to search for different approaches to capitalize on the fledging technology. One such method involved tracking down the common browsing habits and utilization patterns of frequent users of the internet, in order to chalk out promotions and marketing collateral, as per their tastes and preferences.
Big Data Trends & Mobile Industry
Big data has made it feasible to keep a track of trends and patterns of human conduct, and the role it would play in the world of marketing is only expected to keep on increasing. Data driven marketing has acquired sufficient momentum. So much so that various organizations have risen that specialize in making the maximum use of this technology.
The first genuine avatar of the modern smartphone was developed by BlackBerry back in 2003 and had support for text messaging, email, phone calls and web browsing as well. However, it was mostly utilized by the business professionals.
Year 2007 saw smartphones entering the mass market, following the landmark release of the iPhone. Consider the present scenario, and smartphone proprietorship in the UK alone was said to be 76%, with quick increments in the number of 4G users and many smartphone users not going for the conventional voice calls.
Where would we have been minus the smartphones and tablets? These new gadgets have grown exponentially in the past decade, and marketing divisions are still looking to catch up.
Presently, smart phones have surpassed PCs as the preferred digital device for accessing the internet, with the everyday time U.S. grown-ups spend on the mobile media rising from 46 minutes in 2011 to 258 minutes in 2017!
The world has moved into our hands and pockets. So, where do we go from here? Would be interesting to see.
Owing to these factors, the need has arisen for the marketers out there, to scale up their Digital Marketing endeavors, as the present day consumers expect a hassle free and smoother experience with every one of the channels and devices.
Going further, for meeting up the expectations, marketers are required to opt for multi channel technologies, so as to give an Omni channel experience to the customers.
The Digital Marketing Industry, Now.
One thing is for sure, the digital market has been in a steady state of transition. Therefore, a Digital Marketing professional must discover ways to stay up with this change. They are required to be on the lookout for the latest trends and the advancement of newer and smarter Search Engine Algorithms. All things considered, it’s not affordable for anyone to be left behind in this race.
This marketing type is on the rise and with customers having a desire for promptness, there is a high probability that it can go far to establishing conversations and developing a user-brand relationship. Advertisers can have real-time dialogues with their customers and can tune in and connect in manners that happen to be relevant to their target audience.
The world of Digital Marketing is thus not restricted to the universe of marketing and technology only, however, it has been an integral part of our past, present and without a doubt, it will impact the future of the human civilization as a whole.
Going for Digital Marketing training in Pune will help you to be prepared for a future, where technology, development, and positivity will be the catalysts for the channelization of human civilization.
We hope that you got an insight into the past, present and future of Digital Marketing. Such a fascinating journey it has been, for a field like Digital Marketing.