Digital Marketing is one of the sectors you can see tremendous growth from the past two to three decades, especially in India. This growth has also increased Digital Marketing job opportunities in India.
Digital Marketing Career Opportunities in India By 2020
The Digital Marketing has a lot of aspects starting from outsourcing to indigenous; from large-scale campaigns to small size publicity; from promotional events for a product launch to social media and so on. Digital Marketing Career Opportunities comprise of a lot of roles such as Manager, Inbound Marketing Manager, Social Media Experts and Executives, SEO Executives, Copy Writers, Content Writers, Content Managers, Search Engine Marketers, and Conversion Rate Optimizers, etc.
The job opportunities in India have been constantly increasing as start-ups and SMBs are also opting for the Digital Marketing Institute in Mumbai. When the number of users going online increases constantly thereby creating job opportunities parallels day by day. Another solid reason to opt for this domain is the fact that is itself is growing, the curve of the Digital Marketing Career Opportunities is in its rising phase as the whole world is yet to make the optimal usage of the internet and other associated resources. Thus, the number of job opportunities is on the rise and will continue to do so for decades.
Various digital Marketing jobs found are mentioned below
1. Search Engine Optimization (SEO)
2. Social Media Marketing (SMM)
3. Email Marketing
4. Search Engine Marketing (SEM)
5. Content marketing
6. Content Planner
7. Content writer
8. Web Analytics
9. Affiliate marketing
10. Website designing
13. Online PR
The job opportunities in India have been constantly increasing as start-ups and SMBs are also opting for Digital Marketing. When the number of users going online increases constantly thereby creating job opportunities parallels day by day. Another solid reason to opt for this domain is the fact that is itself is growing, the curve of the Digital Marketing Career Opportunities is in its rising phase as the whole world is yet to make the optimal usage of the internet and other associated resources.
Thus, the number of job opportunities is on the rise and will continue to do so for decades.
Type of companies that are looking for digital professionals
- Local enterprises
Well, any city-based company be it b2b (Business to Business) or b2c (Business to Consumer) all are adopting different marketing strategies like having a website, social media page, email marketing, advertisement. Thereby, requires a skilled candidate to handle the various digital marketing responsibilities.
- Website designing companies
In a digital marketing progression, you can learn to make a website from website creation tools like WordPress but also learn how to differentiate a website that looks good. Today website production and management is a separate career in itself which is blooming day by day.
- Hospitality Industry
Hotel-like Trivago, MakeMyTrip, Yatra, etc, or booking a ticket online is mainly focused on the internet. Other than every hotel has its own website and is competing with other competitors to rank itself. The hospitality industry is the greatest source of digital marketing jobs and needs all kinds of professionals like an SEO, email marketer, Social Media expert, etc.
- Digital marketing agency
Well, this is self-explanatory, in any digital marketing courses in Pune local or national would need to recruit fresher’s, executives, and experts in all the departments.
- Advertising Company
Companies are focusing on investing in internet advertising along with traditional media. Hence, they need professionals who know how to do this efficiently. Advertisement companies provide job opportunities for social media optimization executives, SEO executives, graphic designers, etc.
- Colleges and Institutes
Almost all the educational institutes are also using digital marketing methods for awareness, branding, and acquiring leads and finally gaining growth mainly because their target audience is the youth who are tech and internet savvy.
E-commerce is a leading provider of digital marketing job opportunities. The e-commerce industry is built on the internet and digital marketing practices.
Popular Job Profiles in Digital Marketing
Digital Marketing Executive: An entry-level who would like to join a company as a digital marketing executive. You are supposed to work with a team lead or manager and perform multiple tasks including research, content development, testing, etc.
Digital Marketing Specialist: After acquiring reasonable experience in a particular specialty, you might be promoted to a specialist position such as SEO Expert or SEM Expert or Community Lead or Content Marketing Expert. At this post, while you will report to your manager, you will make a lot of decisions independently.
Digital Marketing Manager or Team Leader: With 2-4 years of experience, you will be working as a Manager or Team Leader, for this post, you will be managing a team and will directly contribute to strategic plans for the organization.
Digital Marketing Strategist: In companies where there is a strong focus on aspects such as Social Media Marketing, SEM, SEO. The industry is requiring skilled experts for strategic & analytics roles.
According to the news by TOI, India will cross 730M Internet users by 2020. Surprisingly, over 75% of new user growth will come from Rural India driven by Mobile Phones. India will continue to remain the fastest-growing country in terms of internet user’s growth. The government of India is making policies like Digital India and startups henceforth bosting these industries.
Digital Marketing Jobs Available in Naukari.com:
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Digital Marketing Jobs Available in Timesjobs:
Stats Related to Growth in Indian Internet Users
A report published by IMRB states that the ‘Online advertising market in India is increasing by 30% year on year’. The digital marketing industry is expected to generate 20 Lakh jobs by the year 2020. Almost every company depends on digital media to sell, promote or generate leads.
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